UID:
almahu_9949386116802882
Format:
1 online resource (xvi, 354 pages) :
,
illustrations
ISBN:
9781003018193
,
100301819X
,
9781000172065
,
1000172066
,
9781000172034
,
1000172031
,
1000172007
,
9781000172003
Content:
"Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour. Given the demand for delivering superior customer value, understanding different cultures from both host and guest sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students' learning. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including; intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation and human orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students and future managers in the fields of Tourism and Hospitality"--
Additional Edition:
Print version: Koc, Erdogan. Cross-cultural aspects of tourism and hospitality Abingdon, Oxon ; New York, NY : Routledge, 2021. ISBN 9780367862893
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Cross-cultural studies.
URL:
https://www.taylorfrancis.com/books/9781003018193
Bookmarklink
