UID:
almahu_9949386303102882
Format:
1 online resource
ISBN:
9781000195194
,
1000195198
,
9781003053521
,
1003053521
,
9781000195170
,
1000195171
,
1000195155
,
9781000195156
Series Statement:
Routledge focus on business and management
Content:
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model (CXM). The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a company. In this work the readers also will learn about application in customer experience formation of such concepts as "systems thinking", "learning organization", "Lewinian Experiential learning cycle". The role of a leader in the formation of an effective customer experience will be shown as well. Also the readers will get an obvious idea of how to plan customer experience and measure its effectiveness. The Customer Experience Model shows the latest state of knowledge on the topic and will be of interest both to students of business schools and universities at an advanced level, academics and reflective practitioners in the fields of leadership, organizational studies, marketing, and strategic management and consulting
Note:
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- 1 Introduction -- 2 Research Design -- Aim of the Study -- Study Objectives to Attain the Aim -- Object of the Study -- Subject of the Study -- Hypothesis of the Study -- Data Collection Techniques -- The Main Value of the Research -- Abbreviations -- Analysis of the Notions -- 3 Analysis of the Marketing Concepts -- "Marketing Myopia" by Theodore Levitt -- "Direct Marketing" by Lester Wunderman -- "Relationship Marketing" by Leonard Berry
,
"Holistic Marketing" by Philipp Kotler and Kevin Lane Keller -- Conclusions -- 4 Holistic Marketing as the Basis of Effective Customer Experience Creation -- Internal Marketing -- Integrated Marketing -- Product or Service Marketing -- Relationship Marketing -- Performance Marketing -- Conclusions (Customer Experience Model as a New Marketing Concept) -- 5 Empirical Verification of the Customer Experience Model Using the Example of Amazon -- Internal Marketing -- Integrated Marketing -- Product or Service Marketing -- Relationship Marketing -- Performance Marketing -- Conclusions -- 6 Concluding Remarks -- References -- Index.
Additional Edition:
Print version: ISBN 0367478250
Additional Edition:
ISBN 9780367478254
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781003053521
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