Format:
1 Online-Ressource (xvi, 175 Seiten)
,
Illustrationen, Diagramme
Edition:
First published
ISBN:
9781003009276
,
1003009271
,
9781000198232
,
1000198235
,
9781000198270
,
1000198278
,
9781000198256
,
1000198251
Series Statement:
Routledge research in communication studies
Additional Edition:
ISBN 9780367443641 (hbk)
Additional Edition:
Erscheint auch als Druck-Ausgabe Innovation in advertising and branding communication New York : Routledge, 2021 ISBN 9780367443641
Language:
English
DOI:
10.4324/9781003009276
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