UID:
almahu_9949386454702882
Format:
1 online resource
ISBN:
1000203093
,
9781003058625
,
1003058620
,
9781000203257
,
1000203255
,
9781000203172
,
1000203174
,
9781000203097
Series Statement:
World Association for Sport Management series
Content:
"Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"--Provided by publisher
Additional Edition:
Print version: Sport business in the United States. Abingdon, Oxon ; New York, NY : Routledge, 2021 ISBN 9780367528409
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9781003058625
URL:
https://www.taylorfrancis.com/books/9781003058625
Bookmarklink
