UID:
almahu_9949386422502882
Umfang:
1 online resource
ISBN:
9781000215489
,
1000215482
,
9781000215465
,
1000215466
,
9781000215472
,
1000215474
,
9781003099437
,
1003099432
Serie:
Routledge focus on public relations
Inhalt:
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs
Weitere Ausg.:
Print version: ISBN 9781000215489
Weitere Ausg.:
Print version: ISBN 0367567075
Weitere Ausg.:
ISBN 9780367567071
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
DOI:
10.4324/9781003099437
URL:
https://www.taylorfrancis.com/books/9781003099437
Bookmarklink
