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  • 1
    Online Resource
    Online Resource
    Netnography unlimited : understanding technoculture using qualitative social media research (2021)
    New York, NY :Routledge,
    Details
    UID:
    almahu_9949386575902882
    Format: 1 online resource (xv, 325 pages) : , illustrations (some color)
    ISBN: 1000300765 , 9781000317770 , 1000317773 , 9781003001430 , 1003001432 , 9781000317084 , 1000317080 , 9781000300765
    Content: "Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures, for over two decades netnography has impacted the research practices of scholars around the world. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture"--
    Additional Edition: Print version: Netnography unlimited. New York, NY : Routledge, 2021 ISBN 9780367431426
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Aufsatzsammlung
    URL: https://www.taylorfrancis.com/books/9781003001430
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Stabi Berlin
    HU Berlin
  • 2
    Online Resource
    Online Resource
    Netnography unlimited : understanding technoculture using qualitative social media research (2020)
    London :Routledge,
    Details
    UID:
    almahu_9949865921302882
    Format: 1 online resource : , illustrations (black and white)
    ISBN: 9781000317770 , 1000317773 , 9781000300765 , 1000300765 , 9781000317084 , 1000317080 , 9781003001430 , 1003001432
    Note: 〈P〉〈/P〉〈P〉〈B〉Section 1 -- Netnography mobilized〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 1 -- Netnography today: a call to evolve, embrace, energize, and electrify -- 〈EM〉Robert V. Kozinets〈/EM〉 〈/P〉〈P〉Chapter 2 -- Netnography to uncover cryptomarkets -- 〈EM〉Alexia Maddox〈/EM〉 〈/P〉〈P〉Chapter 3 -- Netnography to explore gambling practices: situating and advancing discourse and method〈STRONG〉 -- 〈/STRONG〉〈EM〉Killian O'Leary〈/EM〉 〈/P〉〈P〉Chapter 4 -- In the public interest: netnography to impel policy and regulatory change -- 〈EM〉Robert V. Kozinets, Rossella Gambetti, Ulrike Gretzel, Maribel Suarez and Caroline Renzulli〈/EM〉 〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 2 -- Netnography territorialized 〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 5 -- Netnography in the healthcare and nursing sector -- 〈EM〉Martin Salzmann-Erikson and Henrik Eriksson〈/EM〉 〈/P〉〈P〉Chapter 6 -- Netnography in a military context: ethical considerations -- 〈EM〉Donna Schuman, Donald Schuman, Natalie Pope and Amy Johnson〈/EM〉 〈/P〉〈P〉Chapter 7 -- Political netnography: a method for the study of power and ideology in social media -- 〈EM〉Dino Villegas〈/EM〉 〈/P〉〈P〉Chapter 8 -- Netnography in public relations -- 〈EM〉Margalit Toledano〈/EM〉〈/P〉〈P〉Chapter 9 -- Netnography in tourism beyond Web 2.0: a critical assessment -- 〈EM〉Rokhshad Tavakoli and Paolo Mura〈/EM〉 〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 3 -- Netnography industrialized〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 10 -- Netnography applied: five key lessons learned from sixteen years of field experience -- 〈EM〉Michael Bartl and Constance Casper〈/EM〉 〈/P〉〈P〉Chapter 11 -- Netnography in the banking sector -- 〈EM〉José-Serafin Clemente-Ricolfe and Roberto Cervelló Royo〈/EM〉 〈/P〉〈P〉Chapter 12 -- The best of both worlds: methodological insights on combining human and AI labor in netnography -- 〈EM〉Anna Marchuk, Stefan Biel, Volker Bilgram and Signe Worning Løgstrup Jensen〈/EM〉 〈/P〉〈P〉Chapter 13 -- Global beautyscapes: an innovation-centered netnography of Chinese skin care and cosmetics consumers〈B〉 -- 〈/B〉〈EM〉Rossella Gambetti, Robert V. Kozinets, Ulrike Gretzel, Pierfranco Accardo and Luisella Bovera〈/EM〉 〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 4 -- Netnography humanized 〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 14 -- Auto-netnography in education: unfettered and unshackled -- 〈EM〉Elizabeth Howard〈/EM〉 〈/P〉〈P〉Chapter 15 -- Getting up, close and personal with influencers: the promises and pitfalls of intimate netnography -- 〈EM〉Anthony Patterson and Rachel Ashman〈/EM〉〈/P〉〈P〉〈/P〉〈B〉〈P〉Section 5 -- Netnography theorized〈/P〉〈/B〉〈P〉〈/P〉〈P〉Chapter 16 -- Netnography in human and non-human networked sociality -- 〈EM〉Sarah Quinton and Nina Reynolds〈/EM〉 〈/P〉〈P〉Chapter 17 -- Online ethnography and social phenomena on the move: time construction in netnography and mobile ethnography -- 〈EM〉Birgit Muskat〈/EM〉〈/P〉〈P〉Chapter 18 -- Netnography in live video streaming -- 〈EM〉Yi-Sheng Wang〈/EM〉 〈/P〉〈P〉Chapter 19 -- Netnography, digital habitus, and technocultural capital -- 〈EM〉Rossella Gambetti〈/EM〉 〈/P〉〈P〉〈/P〉〈P〉 〈/P〉〈P〉〈/P〉
    Additional Edition: Print version : ISBN 9780367431426
    Language: English
    DOI: 10.4324/9781003001430
    URL: https://www.taylorfrancis.com/books/9781003001430
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
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