UID:
almahu_9949385197902882
Umfang:
1 online resource (xii, 270 pages) :
,
illustrations
ISBN:
9781003054153
,
1003054153
,
1000459063
,
9781000459029
,
1000459020
,
9781000459067
Inhalt:
"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications"--
Weitere Ausg.:
Print version: Foroudi, Mohammad Mahdi. Corporate brand design New York, NY : Routledge, 2022 ISBN 9780367514990
Sprache:
Englisch
Schlagwort(e):
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781003054153
Bookmarklink
