UID:
almahu_9949385293702882
Format:
1 online resource (288 pages)
Edition:
First edition.
ISBN:
9781003224297
,
1003224296
,
9781000533743
,
1000533743
,
9781000533781
,
1000533786
Series Statement:
Routledge new directions in pr and communication research
Content:
Strategic communication is a pre-requisite for the achievement of organisational goals and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the west may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. The Editors package inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, South Africa, Tanzania, Lesotho, Zambia, and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication, and international studies.
Note:
1. Introduction Isaac Mhute, Hugh Mangeya and Ernest Jakaza2. Strategic communication: can African indigenous popular music come to play?Israel Ayinla Fadipe and Abiodun Salawu3. ⁰́₈Keep speaking vernacular⁰́₉: Yoruba language as a strategic communication tool for consumers⁰́₉ gaining and sales promotion in streets adverts of product and services in Ibadan metropolis, Nigeria.Adeola Obafemi Mobolaji4. Iconic animals and Basotho⁰́₉s identities: the relational image of a people in selected epitaphsTaofik Olasunkanmi Adesanmi 5. The narrative as an organisation⁰́₉s DNA in strategic communication: the case of MatonjeniHugh Mangeya6. Introducing the Stakeholder-oriented Strategic Communicative Control ApproachMkhululi Hondo and Ernest Jakaza7. Sexually suggestive content in advertising: a multimodal social semiotic analysis of Mambo⁰́₉s Chicken advertisements on TwitterTambawoga Chriswell Muchena8. The relationship between social media and social capital: a case of Seed Co Limited, ZimbabweLovemore Mutonga and Patrick Mutandwa9. Pursuing knowledge translation: the missing link in knowledge economies of developing countriesUmali Saidi, Tafadzwa Hazel Ngoshi and Bhekinkosi Ndlovu10. Strategic communication in Sub-Saharan Africa: reappraisal of John Marston⁰́₉s RACE Model of the public relations processKingsley Chukwuemeka Izuogu. Onyekwere Okpara and Dennis Ugo Omeonu11. A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South AfricaCaroline Makoni12. Research for strategic communication as a vehicle for reputation management: a case of Mugabe⁰́₉s ZANU-PF Isaac Mhute13. Discontinuance discourses as an organisation⁰́₉s strategic communication: a case of ZANU PFErnest Jakaza14. Is Social Media a solution to limited media space? Communicating Alternative Politics in TanzaniaFesto Mulinda15. A critical discourse analysis of media landscape and political conflict in Zimbabwe from 2000 to the Mnangagwa eraEsther Mavengano-Marevesa and Tobias Marevesa16. ConclusionErnest Jakaza, Isaac, Mhute and Hugh Mangeya
Additional Edition:
Print version : ISBN 9781032123387
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003224297
URL:
https://www.taylorfrancis.com/books/9781003224297
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