UID:
almahu_9949641582702882
Format:
1 online resource (xi, 216 pages) :
,
illustrations.
ISBN:
9781003309147
,
1003309143
,
9781000999174
,
1000999173
,
9781000999181
,
1000999181
Series Statement:
Routledge guides to practice in museums, galleries and heritage
Content:
"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences--both existing and new--and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum's marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies"--
Note:
Marketing as a bridge -- Marketing strategy in practice -- Deeper dives.
Additional Edition:
Print version: Lister, Christina. Marketing strategy for museums Abingdon, Oxon ; New York, NY : Routledge, 2024 ISBN 9781032313177
Language:
English
DOI:
10.4324/9781003309147
URL:
https://www.taylorfrancis.com/books/9781003309147
Bookmarklink
