UID:
almahu_9949386807202882
Format:
1 online resource
Edition:
3rd Edition.
ISBN:
9781000442373
,
1000442373
,
9781003043393
,
1003043399
,
9781000442311
,
1000442314
Content:
"This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention to ethical considerations and to the significance of new media throughout. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor's manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl"--
Note:
Revised edition of the authors' Persuasion in your life, 2018.
Additional Edition:
Print version: Wahl, Shawn T.. Persuasion in your life New York : Routledge, 2021. ISBN 9780367486303
Language:
English
Keywords:
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781003043393
Bookmarklink
