UID:
almahu_9949385312602882
Umfang:
1 online resource (x, 290 pages) :
,
illustrations (black and white)
Ausgabe:
First edition.
ISBN:
9781003048596
,
1003048595
,
9781000516609
,
1000516601
,
9781000516555
,
1000516555
Inhalt:
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication; investor relations; corporate social responsibility and philanthropy; branding; crisis management; and corporate ethics and governance among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relation and marketing as well as communication and marketing practitioners.
Anmerkung:
Preface. Acknowledgements. PART I 1. Corporate Environment : An Overview 2. Corporate Communication 3. Forms and Structure of Corporate Communication PART II 4. Corporate Constituencies and Stakeholder Mapping 5. Stakeholders Communication- Tools and Methods PART III 6. Corporate Branding 7. Corporate Social Responsibility (CSR) 8. Crisis Communication and Management PART IV 9. Communication Strategy and Campaign Planning PART V 10. Corporate Ethics and Guidelines References. Index.
Weitere Ausg.:
Print version: Lata Singh, Charu. Introduction to Corporate Communication. [Place of publication not identified] : Routledge India, 2021 ISBN 0367500361
Weitere Ausg.:
ISBN 9780367500368
Sprache:
Englisch
Schlagwort(e):
Electronic books.
DOI:
10.4324/9781003048596
URL:
https://www.taylorfrancis.com/books/9781003048596
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