UID:
almahu_9949386775602882
Umfang:
1 online resource :
,
illustrations.
Ausgabe:
First edition.
ISBN:
9781003127826
,
1003127827
,
1000362264
,
9781000362268
,
9781000362183
,
1000362183
,
9781000362220
,
1000362221
Serie:
Information Technology, Management and Operations Research Practices
Inhalt:
"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"--
Weitere Ausg.:
Print version: Employer branding for competitive advantage Boca Raton : CRC Press, 2021. ISBN 9780367650964
Sprache:
Englisch
Schlagwort(e):
Electronic books.
DOI:
10.1201/9781003127826.
URL:
https://www.taylorfrancis.com/books/9781003127826
Bookmarklink
