UID:
almahu_9949385147402882
Format:
1 online resource.
Edition:
First edition.
ISBN:
9781003130352
,
1003130356
,
9781000291483
,
1000291480
,
9781000291506
,
1000291502
,
9781000291520
,
1000291529
Content:
"The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market. The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including: Internet of Things (IoT) and customer relationship management, Cross-cultural management, Artificial intelligence, Social media advertising, Multichannel banking, Digital payment technology, Blockchain technology, Augmented reality, Eye-tracking analysis. This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies."--
Note:
Based on a conference organized by the Amity International Business School.
,
Wealth and Welfare Business: A Sustainable Business Model / Md. Mashiur Rahman -- An Impact of Adoption of the Internet of Things (IoT) on Customer Relationship Management (CRM) in the Banking Sector of India / Parul Bajaj, Imran Anwar, and Imran Saleem -- Cross-Cultural Management: Opportunities and Challenges / Kavita Thapliyal and Mahendra Joshi -- Exploring the Relationship Between Personality and Work-Life Balance / Joshin Joseph -- Artificial Intelligence as Disruptive Technology: A Boon or a Bane in the Global Business Scenario / Seema Sahai and Saurav Lall -- Understanding Consumer Responses Towards Social Media Advertising and Purchase Intention Towards Luxury Products / Amna Ahmad and Bilal Mustafa Khan -- Multichannel Banking and Customer Experience: A Literature Review of Channels as a Moderator / Nidhi Verma and Mandeep Kaur -- Center of Main Interest (COMI): Perspectives and Challenges / Aditya Tomer, Sumitra Singh, and Abhishek Rohatgi -- Digitalizing Business Innovation / Ramamurthy Venkatesh -- Digital Payment: A Robust Face of Modern India / Priyanka Jingar, Ravindar Meena, and Sachin Gupta -- The Emerging Smart Supply Solutions in Fresh Fruits: India Matching the International Business Standards, New Formats, and New Technologies / Navita Mahajan and Frits Popma -- Conceptual Integration of International Marketing in India / Vikas Garg, Shalini Srivastav, Pooja Tiwari, and Sonam Rani -- Blockchain Technology and Its Utilization in Tracking Milk Process / Anita Venaik, Richa Goel, and Pooja Tiwari -- Impact of New Technology on Business / Monika Sharma and Vikas Garg -- Impact of Augmented Reality in Sales and Marketing / Lalit Kumar Sharma -- Theoretical Perspective of Role of Technology on Business Environment / Jasmine Mariappan, Chitra Krishnan, Karthick Shankaralingam, and Syed Mohd. Abbas -- Social Media Marketing and Purchase Behavior of Millenials: A Systematic Literature Review / Jitender Kumar, Sweta Dixit, Alka Maurya, and Ashish Gupta -- Eye-Tracking Analysis of Chosen Tourist Offers / Mariusz Barczak, Piotr Szymański, and Martin Zsarnoczky.
Additional Edition:
Print version: Integrating new technologies in international business. Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK : CRC Press, 2022 ISBN 1771889578
Additional Edition:
ISBN 9781771889575
Language:
English
Keywords:
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781003130352
Bookmarklink
