UID:
almahu_9949420110402882
Format:
1 online resource
Edition:
1 Edition.
ISBN:
9781003170563
,
1003170560
,
9781000689044
,
1000689042
,
9781000689112
,
1000689115
Content:
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"--
Additional Edition:
Print version: Routledge handbook of nonprofit communication New York, NY : Routledge, 2023 ISBN 9780367771775
Language:
English
DOI:
10.4324/9781003170563
URL:
https://www.taylorfrancis.com/books/9781003170563
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