UID:
almahu_9949866023102882
Format:
1 online resource (xvii, 267 pages) :
,
illustrations.
ISBN:
9781003273271
,
1003273270
,
9781040040942
,
1040040942
,
9781040040911
,
1040040918
Series Statement:
Routledge studies in Shakespeare
Content:
"Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of 'the Bard' as a promotional catalyst up to the 21st century. It considers Shakespeare-related local and global examples of promotion targeted at national and international audiences, featuring Shakespeare as a local and global icon, and exploiting his language and writings as a cultural lingua franca. With its highly interdisciplinary approach and its international scope, this volume brings new interesting insights into Shakespeare's selling power. Embracing various approaches, the contributors coherently work together to identify and explain the paradigms of local and global Shakespeare-based enterprises and campaigns, both in national and international contexts, and discuss them in relation to a range of cultural and political issues"--
Additional Edition:
Print version: Local/global Shakespeare and advertising New York, NY : Routledge, 2024 ISBN 9781032226095
Language:
English
Keywords:
Electronic books.
;
Literary criticism.
;
Critiques littéraires.
DOI:
10.4324/9781003273271
URL:
https://www.taylorfrancis.com/books/9781003273271
Bookmarklink
