UID:
almahu_9949530809602882
Format:
1 online resource.
ISBN:
9781003302650
,
1003302653
,
9781000899337
,
1000899330
,
1000899381
,
9781000899382
Series Statement:
Routledge research in sport, culture and society
Content:
"This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future. Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation and capitalism, as well as motorsports' position as a feature of contemporary popular culture. Examining issues such as event management and legacy; environmental sustainability and 'greenwashing'; diversity and inclusion; the rise of gaming and esports, and the use of sport as political soft power, around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry. This is essential reading for all advanced students, researchers, managers, strategists, sponsors and other stakeholders working at the nexus of motorsport, business, politics and culture"--
Note:
Part I: the motorsport sector -- Formula 1 in the Gulf Region: the fast and the furious / Simon Chadwick -- Governance controversies and financial mismanagement in motorsport / Christina Philippou -- When institutional capital flows into motorsport: from leagues to teams / Achille de Rauglaudre -- The business of motorsports in China: from Shanghai to every emerging city? / Ren Huitao -- Part II: the operating environment -- Formula one and environmental sustainability: changes, shifts, and future challenges in motorsport / Timothy Robeers, Elizabeth Tudor and Mike Stocz -- Cultural traditions and contemporary pressures: the path ahead for the FIA World Rally Championship / Sam Tickell -- Motorsport racing to save the planet: the business model of extreme E / Cem Tinaz -- Motorcycle racing, its past and future at the Isle of man: events and value Co-creation / Harald Dolles -- Part III: social responsibility -- The prospect of societal duties in motorsport: racing for humanity? / Hans Erik Næss -- Gendered representations in motorsports and the case of the F1 grid girls: looking back, looking forward / Anna Tippett -- What initiatives may help women in motorsport?: a commentary essay / Lin Li -- Processes of greenwashing, virtue signalling and sportwashing in contemporary formula one: formula façade? / Damion Sturm -- Twitter activism (or lack of it) during the Saudi Arabian formula E motorsport -- Races in 2018 and 2019: does anybody care? / Hans Erik Næss and Martin Hölzen -- How online trolling affects offline diversity, equity, and inclusion in motorsport -- Sponsorship: fighting on twitter / Bradon Peterson and Christine Wegner -- Part IV: digital and technology -- The gamification of formula one / Mark Finn -- A convergent approach to motorsport digital video content and data: gaining Traction / Jamie Coles and Alex Fenton -- Autonomous racing as the future of motorsport: an empirical investigation of the attractiveness of autonomous car racing for generation Z spectators / Salomée Bracke and Patrick Planing -- Future growth of formula E: reinforcing spectators' sensory experience through sonic branding / Jeongbeom Hahm.
Additional Edition:
Print version: Future of motorsports. Abingdon, Oxon ; New York, NY : Routledge, 2023 ISBN 9781032299105
Language:
English
DOI:
10.4324/9781003302650
URL:
https://www.taylorfrancis.com/books/9781003302650
Bookmarklink
