UID:
almahu_9949598601702882
Umfang:
1 online resource
ISBN:
9781000955774
,
100095577X
,
9781003364580
,
1003364586
Inhalt:
"More than ever, our economy relies on the service industries - but selling services is far different to selling tangible products. This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a 'to-do' action list that makes the book both a workbook and a study guide. By successfully applying the steps in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance this book provides"--
Weitere Ausg.:
Print version: Warren, Clifton T. Selling services New York : Routledge, 2024 ISBN 9781032428567
Sprache:
Englisch
URL:
https://www.taylorfrancis.com/books/9781003364580
Bookmarklink
