Format:
1 Online-Ressource
ISBN:
9781501507618
,
9781501507519
Content:
With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decades. Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for China’s Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas
Note:
Frontmatter -- -- Advance Praise -- -- Acknowledgments -- -- About the Author -- -- Contents -- -- Introduction -- -- Preface -- -- Chapter 1: China’s Economic Hammer -- -- Chapter 2: The Hammer and the Carrot -- -- Chapter 3: America’s Power Vacuum and the New Global Order: One Belt One Road and AIIB -- -- Chapter 4: Innovation and the State-Owned Sector -- -- Chapter 5: China’s Outbound Investment: Clash of Cultures -- -- Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer -- -- Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious Enclaves -- -- Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping Model -- -- Chapter 9: Conclusion -- -- Endnotes -- -- Index
,
In English
Additional Edition:
ISBN 9781501515941
Additional Edition:
ISBN 9781501507625
Additional Edition:
Erscheint auch als print ISBN 9781501515941
Additional Edition:
Erscheint auch als Druck-Ausgabe Rein, Shaun The war for China's wallet Boston : Walter de Gruyter Inc., 2018 ISBN 9781501515941
Language:
English
DOI:
10.1515/9781501507618
URL:
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