X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
Type of Medium
Language
Region
Library
Years
Person/Organisation
Access
  • 1
    Online Resource
    Online Resource
    网络营销及其风险防范 (2001)
    Details
    UID:
    gbv_1051400988
    Format: 电子文献
    Content: 全文由七章组成.第一章回顾了营销学的发展历程,展望营销学的发展前景.第二章分析了网络消费者消费心理,得点考察了青少年、发性及中老年消费者的需要特征、购买动机和购买行为模式.第三章详尽比较了现实世界与网络世界购物环境的差别.第四章阐述了网络广告具有传统媒体发布广告无法比拟的优势,即网络广告有交互性和直接性,特别对网络广告进行了经济学分析.第五章从经济学的角度分析策略联盟的成因,分析了网络营销给企业组织,特别是中介组织带来的深刻影响.第六、第七章归类分析了网络营销面临的外部、内部风险,并提出相应的防范对策.
    Note: 文本型 , 硕士
    Language: Chinese
    URL: Volltext  (点击此处查看文献信息)
    URL: Volltext  (点击此处查看文献信息)
    URL: Volltext  (点击此处查看全文信息)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Stabi Berlin
Nothing or not found what you are looking for? Please check your search query or use the Interlibrary Loan Search.
Did you mean 1015400981?
Did you mean 1051000688?
Did you mean 105100098x?
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages