X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
Type of Medium
Language
Region
Library
Years
Person/Organisation
Access
  • 1
    Online Resource
    Online Resource
    网络广告现状与发展趋势 (2005)
    Details
    UID:
    gbv_1052500102
    Format: 电子文献
    Content: 随着电脑的大众化和上网热的兴起,网络广告已逐渐被业内人士所看重.与传统广告相比,网络广告具有其他广告媒体无法与其相比的优势.首先,它具有全球性和全天候特点.不论何时何地,只要你拥有一台接通网络的电脑,网络广告就如一个忠实的朋友时刻守候在你的身边,鼠标一点,便脱颖而出,丝毫不受区域、时段和版面等的限制,其次是它的双向互动性.网络广告既可展示企业实力和产品功能,也可使访问者通过电子邮件与企业沟通,同时企业还可观察访问情况;效率高是网络广告被阅读者主动点击访问,受众十分广泛,因而其效率比传统广告要高出许多倍.近年来,全球网络广告发展迅猛,网上广告收入几乎呈直线形式攀升,取得了十分可观的经济收益.本论文主要以网络广告与传统的四大传播媒体(报纸、杂志、电视、广播)相比较,分析网络广告在当今市场的发展与机遇.
    Note: 文本型 , 硕士
    Language: Chinese
    URL: Volltext  (点击此处查看文献信息)
    URL: Volltext  (点击此处查看文献信息)
    URL: Volltext  (点击此处查看全文信息)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Stabi Berlin
Nothing or not found what you are looking for? Please check your search query or use the Interlibrary Loan Search.
Did you mean 10022500102?
Did you mean 1002500702?
Did you mean 1015500102?
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages