UID:
almafu_9959328515802883
Format:
1 online resource (xxvi, 294 pages) :
,
illustrations
ISBN:
9781119202127
,
1119202124
,
0470056282
,
9780470056288
,
9781118046470
,
1118046471
,
1280519231
,
9781280519239
,
9786610519231
,
6610519234
Series Statement:
Wiley and SAS Business Series ; v.7
Content:
Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.
Note:
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work.
,
English.
Additional Edition:
Print version: Dyché, Jill. Customer data integration. Hoboken, N.J. : John Wiley & Sons, ©2006 ISBN 0471916978
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202127
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202127
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