UID:
almafu_9959329055802883
Format:
1 online resource (xviii, 222 pages)
ISBN:
9781118339220
,
1118339223
,
9781118638279
,
1118638271
,
9781118339244
,
111833924X
,
1118339215
,
9781118339213
Content:
Rewire your brain for investing success. As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions-some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest.
Note:
NeuroInvesting: Build a New Investing Brain; Contents; Foreword; Preface; Acknowledgments; About the Author; Part I Being at Ease; Chapter 1 Money and Me; My Money Personality; Genotype and Nurture; The Money Culture; Environment and the Times We Live In; Experiences Play a Role in Our Money Personality; The Big Five Personality Traits; Money and Me; Notes; Part II The Tension Caused by Impulsiveness; Chapter 2 Thrills, Ego, and Impulse: Is It Bad? Is It Me?; What Is Impulsiveness?; Is Impulsiveness Bad?; What Else Can Go Wrong with Impulsiveness?; What about Impulse?
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The Good Impulse-Pushing the LimitHow Are Limits Pushed in Trading?; Impulse We Must Have-Our Fight-or-Flight Response; Keeping Impulse and Impulsiveness at Tension; The Impulse Meter; Notes; Chapter 3 Impulsiveness and Our Brain: Dopamine and the Reward Network; Impulsiveness and Dopamine; Dopamine Neurons; Dopamine and the Trader; Dopamine Withdrawal Symptoms; Novelty-Seeking Gene?; Dopamine's Engine Room and Neuronetwork; Notes; Chapter 4 Beating Impulsiveness; Taut and Alert; The Effect of Serotonin; The Right Brain Comes to the Rescue; Engaging the Rational Brain.
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Setting Rules and Sticking to themEmotional Pain and Fear; In Conflict; Brain Loop; Be Open; Play Your Own Game; Notes; Part III The Tension of Fear; Chapter 5 How Did Fear Get Here?: Expectations, Letdowns, and Anxiety; A Big Expectation; A Clean Slate?; Prevalent Fears; Self-Preservation; The Illusion of Control; Certainty Bias; Opportunism; Self-Fulfi lling Prophecy Psychology; Post-Financial Stress Disorder; Personal Fears; Personality Bias; The First Loss; Losing and Moving Forward; Conditioning of Past Losses; What about Fear Genes?; What Is Your Fear Print?; Notes.
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Chapter 6 Are Fears Bad?: Fear Takes the Role You Give ItPassing Up Good, Profitable Opportunities; Buying at the Top; Buying Products with High Yields; Counterproductive Trading; Unnecessary Protections; Fear Incapacitates; Inability to Accept Losses; Fear Causes Brain Freeze; The Costs of Fear; Notes; Chapter 7 Reacquaint Yourself with Fear: Been Burnt, Done That; The Pandora's Box of Fear; The Engine Room of Fear; The process of Fear; The Making of Fear Memories; How Real Are Memories?; Recreating Trading Memories; Create a New Strategy; Replace Old Fear-Reactive Responses.
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Consolidate New StrategiesDesensitize Yourself to Old Fears; Be Stubborn in Stomping Out Fear; The Neuronetwork for Reconditioning Fear Memories; Other Fear Management Techniques; Short-Circuit Brain Freeze; Correct the Fear Narrative; Overcome Fears with Rules; Notes; Part IV Instincts Held in Tension; Chapter 8 Emotions and Beliefs: Who Is in Control? What Is Real?; Emotions; What Are Emotions?; The Emotional Neuronetwork; Value of Emotions; Emotional Expression of Goals; Our Beliefs: The Unspoken Goal; Universal Beliefs (or Reality); Personal Beliefs; Instinct Encapsulates All; Notes.
Additional Edition:
Print version: Chen, Wai-Yee. NeuroInvesting. Hoboken, New Jersey : John Wiley & Sons, 2013 ISBN 9781118339213
Language:
English
Keywords:
Electronic books.
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Electronic books.
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Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118638279
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118638279
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118638279
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