Kooperativer Bibliotheksverbund

UID:

Umfang: 1 online resource

ISBN: 9781119004363 , 1119004365 , 9781119004202 , 1119004209 , 9781119002321 , 111900232X

Inhalt: "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--

Anmerkung: DAWN OF THE NEW CUSTOMER -- , New Information Masters -- , Informed -- , Sharing -- , Mobile -- , Future Masters -- , Notes -- , Power and Transparency -- , Absolute Power -- , New Transparency -- , Note -- , Age of Sharing -- , Historical Sharing Tools -- , Sharing Statistics -- , Intentional versus Incidental -- , Value of Intent and Context -- , Science of Consumer Sharing -- , Notes -- , NEW VOICE INNOVATORS' WIN-WIN -- , Yesterday's Indirect Information Model -- , Yesterday's Model -- , Legacy of Indirect Information -- , Privacy Not -- , Notes -- , Emerging Customer's New Voice Business Information Model -- , Customer-Direct Information Model -- , Forces Driving New Voice Engagement -- , Direct Competencies Required -- , Unlocking Consumers' Intent -- , Notes -- , Today's Customer's New Voice Vertical Industry Innovators -- , Industry Innovators (Vertical) -- , Notes -- , Horizontal Industry Innovators -- , Collaborative Consumption (Sharing Your Stuff) -- , Quantified Self -- , Wearable Technology -- , Mobile Health -- , Internet of Things -- , Triangulated Personal Information -- , Sensor Technology -- , Virtual Reality -- , Augmented Reality -- , New Customer Information Industry (Consumer as Stakeholder) -- , Customer's Voice -- , Notes -- , Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader -- , Jeff's Shopping Trip -- , Jill's Grocery Shopping -- , Overview -- , Strategy -- , Marketing and Sales -- , Customer Service -- , Information Technology -- , Notes -- , ENGAGING TOMORROW'S NEW VOICE -- , Notes -- , How Consumers Will Buy Tomorrow -- , Selling Reincarnated as Buying: New Buy/Sell Process -- , Advertising Inversion -- , Notes -- , New Privacy -- , Government/Advocacy Personal Data Initiatives -- , Pivotal Personal Data Protection Initiatives -- , Pivotal Business Event Time Line -- , Notes -- , Future Consumer Data Ecosystem -- , Consumer as Information Stakeholder -- , Mature Consumer/Business Information Sharing Models -- , Walking through the Model -- , Three Key Components Enabling the Personal Data Ecosystem -- , Frameworks: The Major Ecosystem Governance Mechanism -- , Volunteered Customer Information Service Characteristics -- , Personal Information as a Sovereign/Monetized Asset -- , Personal Data Ecosystem -- , Notes.

Weitere Ausg.: Print version: McKean, John, 1956- Customer's new voice. Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] ISBN 9781119002321

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books. ; Electronic books.

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097

UID:

Umfang: 1 online resource (346 pages)

ISBN: 9781119004202 (e-book)

Weitere Ausg.: Print version: McKean, John, 1956- Customer's new voice : extreme relevancy and experience through volunteered customer information. Hoboken, New Jersey : John Wiley & Sons, Incorporated, c2015 ISBN 9781119002321

Sprache: Englisch

Schlagwort(e): Electronic books.

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