UID:
almafu_9959328330102883
Format:
1 online resource :
,
illustrations
Edition:
Second edition.
ISBN:
9781119021445
,
1119021448
,
9781119183419
,
1119183413
,
111902143X
,
9781119021438
,
9781119021452
,
1119021456
Content:
Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
Note:
Includes index.
,
A Data Miner Looks at SQL -- What's in a Table? Getting Started with Data Exploration -- How Different Is Different? -- Where Is It All Happening? Location, Location, Location -- It's a Matter of Time -- How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value -- Factors Affecting Survival: The What and Why of Customer Tenure -- Customer Purchases and Other Repeated Events -- What's in a Shopping Cart? Market Basket Analysis -- Association Rules and Beyond -- Data Mining Models in SQL -- The Best-Fit Line: Linear Regression Models -- Building Customer Signatures for Further Analysis -- Performance Is the Issue: Using SQL Effectively -- Equivalent Constructs Among Databases.
Additional Edition:
Print version: Linoff, Gordon. Data analysis using SQL and Excel ISBN 9781119021438
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
DOI:
10.1002/9781119183419
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183419
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183419
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183419
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