UID:
almafu_9959327977402883
Umfang:
1 online resource
ISBN:
9781119084242
,
1119084245
,
9781119084297
,
1119084296
,
9781119084280
,
1119084288
Serie:
IEEE PCS professional engineering communication series
Inhalt:
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas -An in-depth analysis of how cultural factors influence translation, document design, and visual communication -A review of approaches for addressing the issue of international communication in a range of classes and training sessions -A summary of strategies for engaging in effective e-learning in international contexts -A synopsis of how to incorporate emerging media into international teaching and training practices.
Anmerkung:
Teaching and Training for Global Engineering; Contents; A Note from the Series Editor; Foreword; Why Are You Reading This Book?; Why Is It Important to Consider Culture?; How Can Teaching Provide Learning Opportunities?; How Can We Communicate Well in Global Teams and with Global Customers?; How Can We Learn About the Effect of Culture on User Experience?; How Do We Know What We Dont Know?; Acknowledgments; Introduction; The Global Context of the Modern Workplace; The Educational Challenges Created by This Context; The Focus of the Collection within This Educational Context.
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The General Structure (Context) of This CollectionThe Contexts Examined in This Collection; Design Contexts; Societal Contexts; Online Contexts; Educational Contexts; Conclusion; I Design Contexts; 1 The Imperative of Teaching Linguistics to Twenty-First-Century Professional Communicators; 1.1 Introduction; 1.2 Why Linguistics? The Dangers of Monolingualism; 1.3 Linguistic Knowledge-Where Did It Go?; 1.4 Linguistics for the Professional Engineer and Communicator; 1.4.1 Linguistics for Translation; 1.4.2 Who Is Ready; Who Is Not; 1.4.3 Beyond the Classroom.
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1.4.4 Sociolinguistics and Pragmatics1.5 Conclusion; References; 2 Cultural Contexts in Document Design; 2.1 The Challenges of International Communication; 2.2 Literature Review; 2.2.1 Cultural Differences in Perception and Thought Patterns; 2.2.2 Cultural Differences in Text Organization; 2.2.3 Creating a Context for Understanding; 2.3 Study Design; 2.4 High- or Low-Context Culture and the Extent of Explicit Description; 2.4.1 High- or Low-Context Culture; 2.4.2 A Study of Chinese and German Automobile Literature; 2.4.3 Findings Observed; 2.5 Thought Pattern and Content Organization.
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2.5.1 Thought Pattern2.5.2 A Study of Chinese and German Automobile Literature; 2.5.3 Findings Observed; 2.6 Cultural Contexts in Text-Graphic Relationships; 2.6.1 Text-Graphic Relationships; 2.6.2 Cultural Factors and Their Impacts on Text-Graphic Relationships; 2.6.3 A Study of Chinese and German Automobile Literature; 2.6.4 Findings Observed; 2.7 Cultural Backgrounds; 2.7.1 Aspects of Language; 2.7.2 Thought Patterns; 2.7.3 High-Context versus Low-Context Communication; 2.8 Applying Ideas to Training in Technical and Professional Communication; 2.8.1 Applying Ideas.
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2.8.2 An Overview of the Proposed Exercise2.9 Conclusion; References; 3 Teaching Image Standards in a Post-Globalization Age; 3.1 Image Design and Consumption in a Post-Globalization Age; 3.1.1 The Changing Landscape; 3.1.2 Agents of Change; 3.2 Socially Conscious Communication Design and the Evolution of Image Standards; 3.2.1 Approaches to Images as Tools for Social Action; 3.2.2 Connections to Pedagogy; 3.2.3 Expanding to the Global Context; 3.3 Standards for Communicatively Effective Images; 3.3.1 A Communicatively Effective Image Establishes Credibility.
Weitere Ausg.:
Erscheint auch als: Druck-Ausgabe St. Amant, Kirk. Teaching and Training for Global Engineering . Perspectives on Culture and Professional Communication Practices
Sprache:
Englisch
Schlagwort(e):
Electronic books.
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Electronic books.
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Electronic books.
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Electronic books.
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Electronic books.
DOI:
10.1002/9781119084297
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119084297
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119084297
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119084297
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