UID:
almafu_9959328859402883
Format:
1 online resource
ISBN:
9781118707166
,
1118707168
,
9781118707180
,
1118707184
,
1118707230
,
9781119166696
,
1119166691
,
9781118707234
Content:
"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--
Note:
Part One: The Concept. Opportunities for a New Way of Developing Strategy -- Seven Strengths of Drawing Strategy -- What Strategy Builder Does -- Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles -- Environmental ecology -- Competitive positioning -- Resources and capabilities -- Strategic growth options -- Managing performance strategically -- Part Three: Realization. Well-Built Strategies, Simply Conveyed -- Six Stratographic Principles -- Get building.
Additional Edition:
Print version: Cummings, Stephen. Strategy builder. Chichester, West Sussex, United Kingdom : Wiley, 2015 ISBN 9781118707234
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119166696
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119166696
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119166696
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