Format:
1 Online-Ressource (1 online resource)
Series Statement:
J. Walter Thompson advertising America
Content:
Description: Presentation for the Kraft Dairy Group. Includes slides considering the nutritional value of various products, alternative uses for cottage cheese, and how to market the product. Also includes comment on JWT's recent successes for Kraft
Note:
Reproduction of Kraft: Cottage cheese positioning c.1988
,
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Language:
English
URL:
Deutschlandweit zugänglich
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