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  • 1
    Online Resource
    Online Resource
    Cham, Switzerland :Springer,
    UID:
    edoccha_BV047047824
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-53914-6
    Series Statement: Future of business and finance
    Additional Edition: Erscheint auch als Druck-Ausgabe, hbk ISBN 978-3-030-53913-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, pbk ISBN 978-3-030-53916-0
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Entrepreneurship ; Informationstechnik ; Neue Technologie ; Unternehmensgründung ; Digitale Revolution ; Geschäftsmodell ; Entrepreneurship ; Digitalisierung ; Aufsatzsammlung
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Author information: Göcke, Lutz
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Cham, Switzerland :Springer,
    UID:
    almahu_BV047047824
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-53914-6
    Series Statement: Future of business and finance
    Additional Edition: Erscheint auch als Druck-Ausgabe, hbk ISBN 978-3-030-53913-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, pbk ISBN 978-3-030-53916-0
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Entrepreneurship ; Informationstechnik ; Neue Technologie ; Unternehmensgründung ; Digitale Revolution ; Geschäftsmodell ; Entrepreneurship ; Digitalisierung ; Aufsatzsammlung
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Author information: Göcke, Lutz.
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Cham, Switzerland :Springer,
    UID:
    edocfu_BV047047824
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-53914-6
    Series Statement: Future of business and finance
    Additional Edition: Erscheint auch als Druck-Ausgabe, hbk ISBN 978-3-030-53913-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, pbk ISBN 978-3-030-53916-0
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Entrepreneurship ; Informationstechnik ; Neue Technologie ; Unternehmensgründung ; Digitale Revolution ; Geschäftsmodell ; Entrepreneurship ; Digitalisierung ; Aufsatzsammlung
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Author information: Göcke, Lutz
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Online Resource
    Online Resource
    Cham, Switzerland :Springer,
    UID:
    almafu_BV047047824
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-53914-6
    Series Statement: Future of business and finance
    Additional Edition: Erscheint auch als Druck-Ausgabe, hbk ISBN 978-3-030-53913-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, pbk ISBN 978-3-030-53916-0
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Entrepreneurship ; Informationstechnik ; Neue Technologie ; Unternehmensgründung ; Digitale Revolution ; Geschäftsmodell ; Entrepreneurship ; Digitalisierung ; Aufsatzsammlung
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Author information: Göcke, Lutz
    Library Location Call Number Volume/Issue/Year Availability
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  • 5
    Online Resource
    Online Resource
    Cham, Switzerland : Springer
    UID:
    b3kat_BV047047824
    Format: 1 Online-Ressource
    ISBN: 9783030539146
    Series Statement: Future of business and finance
    Additional Edition: Erscheint auch als Druck-Ausgabe, hbk ISBN 978-3-030-53913-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, pbk ISBN 978-3-030-53916-0
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Entrepreneurship ; Informationstechnik ; Neue Technologie ; Unternehmensgründung ; Digitale Revolution ; Geschäftsmodell ; Entrepreneurship ; Digitalisierung ; Aufsatzsammlung
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Author information: Göcke, Lutz
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    Online Resource
    Online Resource
    Cham :Springer International Publishing AG,
    UID:
    almahu_9949301344202882
    Format: 1 online resource (339 pages)
    ISBN: 9783030539146
    Series Statement: Future of Business and Finance Ser.
    Note: Intro -- Foreword -- Acknowledgements -- Introduction -- Bridging Theory and Practice. A Set of Practical Tools on Digital Entrepreneurship for Entrepreneurs and Scholars -- Contents -- Editors and Contributors -- Characteristics of Digital Entrepreneurs -- 1 Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud-Enabled, and Platform-Centric Business Activities: Practical Implications and the Impact on Society -- Abstract -- 1 Introduction -- 2 Conceptualising a Digital Entrepreneurial Mindset -- 2.1 What Does It Mean to Be Entrepreneurial? -- 2.2 How Is an Entrepreneurial Mindset Defined? -- 2.3 Putting It All Together: The Digital Entrepreneurial Mindset -- 2.3.1 Digital Entrepreneurial Mindsets for Data-Driven Business Activities -- 2.3.2 Digital Entrepreneurial Mindset for Cloud-Enabled Business Activities -- 2.3.3 Digital Entrepreneurial Mindset for Platform-Centric Business Activities -- 2.4 Practical Guide for Adopting the Digital Entrepreneurial Mindset -- 3 Digital Maturity Model -- 4 Examples from Practice/Case Studies -- 4.1 Domino's: Embracing Digital Technology to Differentiate in a Highly Competitive Market -- 4.2 Tesco: Building the Virtual Store for Non-ordinary Customers -- 4.3 Tate: Organising Digital Events with Live Streaming of Art Performances -- 5 Conclusion and Implications -- Acknowledgements -- References -- 2 Unleashing the Creativity of Entrepreneurs with Digital Technologies -- Abstract -- 1 Introduction -- 2 Conceptualising Creativity in Digital Business -- 2.1 Defining Creativity -- 2.2 The Importance of Creativity for Digital Entrepreneurship -- 2.3 Digital Technologies Supporting Creativity -- 2.4 Artificial Intelligence -- 2.5 Virtual Reality -- 2.6 Internet of Things -- 2.7 Supporting Creativity Through Digital Technologies -- 2.8 Digital Creativity Model -- 3 Examples from Practice/Case Studies. , 3.1 Brandmark: Developing a Logo and Brand Using Artificial Intelligence Software with Brandmark -- 3.2 HOK: Empowering Creativity Through the Powerful Use of Virtual Reality as a Creative Tool for Architects and Designers -- 3.3 Scandit: Offering Computer Vision for the Modern Enterprise by the Internet of Things -- 4 Conclusion and Implications -- Acknowledgements -- References -- 3 Digital Entrepreneurship and Agile Methods-A Hackathon Case Study -- Abstract -- 1 Introduction: The Development of the Tourism Market -- 1.1 How Do Tourism Destinations in Germany deal with AI, Decentralised Data Structures and New Types of Interactions in the Web 3.0? -- 1.2 Open Data and Digital Content Architectures as an Opportunity in Tourism: The Example of the Destination Management Organisation Thüringer Tourismus GmbH (TTG) -- 2 Management Methods for Improving the Performance of Destination Management Organisations via the Hackathon -- 3 ThüCAThon: A Hackthon Case Study -- 4 Conclusion -- References -- Perspectives on Digital Business Models -- 4 Business Model Development and Validation in Digital Entrepreneurship -- Abstract -- 1 Introduction -- 2 (Theoretical) Background -- 2.1 Digital Business Models -- 2.2 Development Processes of Digital Business Models -- 3 Conceptual Model/Empirical Insights -- 3.1 Venture Pyramid to Iteratively Develop Digital Business Models -- 3.2 Identifying Minimum Viable Products for Digital Business Models -- 3.3 Case Studies -- 3.3.1 Electry: The Linkedin for Skilled Blue-Collar Workers -- 3.3.2 Acomodeo: Serviced Appartments for Corporate Travelers -- 4 Practical Implications for Digital Entrepreneurs -- References -- 5 Development and Validation of Platform Businesses in Digital Entrepreneurship -- Abstract -- 1 Introduction -- 2 Background -- 2.1 Platform Business Models -- 2.2 Developing and Validating a Venture Idea. , 3 Conceptual Model and Empirical Insights -- 3.1 Venture Pyramid for Platform Business Models -- 3.2 Case Studies of Early-Stage Platform Startups -- 3.2.1 Anyyogi: The Yoga Community Platform -- 3.2.2 kawaloo: The Airbnb for Storage Space -- 3.2.3 LogCorp: The Uber for Courier Services -- 3.3 Approaches to Design Minimum Viable Platforms -- 4 Practical Implications for Digital Entrepreneurs -- References -- 6 Blockchain as an Approach for Secure Data Storage on Digital Consulting Platforms -- Abstract -- 1 The Relevance of Digital Consulting Platforms for Entrepreneurs Considering Blockchain Technology -- 2 Underlying Concepts: Data Security and Data Protection in Online Consulting and Blockchain Technology -- 2.1 Data Security and Data Protection -- 2.2 Foundations, Advantages and Disadvantages of Blockchain Technology -- 3 Blockchain Typology and Its Usage for Consulting Platforms -- 4 Case Studies: Telemedicine, Patientory and Medblock -- 4.1 Telemedicine-COVID-19-Pandemic -- 4.2 Patientory -- 4.3 Medblock -- 5 Conclusion -- References -- 7 AI-Enhanced Business Models for Digital Entrepreneurship -- Abstract -- 1 The Relevance of AI for Digital Entrepreneurs -- 2 Theoretical Background for Entrepreneurs -- 2.1 The Technological Aspect of AI -- 2.2 The (Current) Role of AI in Developing Business Models -- 2.3 Method of Investigation -- 3 Development of a Schema from Practice -- 4 Examples from Practice: Investigating Newcomers and Incumbent Enterprises -- 4.1 Illustrating a Newcomer: The Case of E-Bot7 -- 4.2 Incumbents Innovation Through AI: Case Studies from Amazon -- 4.3 Incumbents Innovation Through AI: Case Studies from Uber -- 5 Implications for Practice -- 5.1 Differentiation of the Effects of Innovation -- 5.2 Derivation of the Dynamic Interaction and Resulting Strategies -- 6 Conclusion -- Appendix -- References. , Settings/Contexts of Mobilising Digital Entrepreneurship -- 8 The Role of an Entrepreneurial Mindset in Digital Transformation-Case Study of the Estonian Business School -- Abstract -- 1 Introduction -- 2 Importance and Impact of Digitalisation -- 3 Opportunities and Threats of Digitalisation -- 4 Entrepreneurial Mindset for Digital Transformation -- 5 Case Study -- 5.1 Leading Digital Transformation at Estonian Business School -- 5.1.1 Digitalisation in the Higher Education Sector -- 5.2 Leading the Digital Transformation at Estonian Business School -- 5.2.1 Brief Introduction to Estonian Business School -- 5.3 Study Methodology -- 5.4 Digitalisation -- 5.5 Digitalisation in the University -- 5.6 Future of Learning and Teaching -- 5.7 Leading the Digital Transformation -- 5.8 Values and Mindset of the Digital Leader -- 6 Concluding Remarks -- References -- 9 Digital Creativity: Upgrading Creativity in Digital Business -- Abstract -- 1 Introduction -- 1.1 Digital Transformation and Creativity -- 2 Theoretical Background on Creativity and Digital Business -- 2.1 Creativity -- 2.2 Digital Business -- 2.3 Toward Digital Creativity -- 2.3.1 How Is Creativity Related to Digital Business Ideas? -- 2.3.2 How Can Organizations Develop and Strengthen Digital Creativity? -- 2.4 Critical Perspective on Digital Creativity -- 3 Conceptual Model -- 3.1 Digital Creativity Process -- 3.2 Boosting Creativity in Digital Businesses -- 4 Examples from Practice -- 5 Practical Implications -- References -- 10 Corporate Digital Entrepreneurship: Leveraging Industrial Internet of Things and Emerging Technologies -- Abstract -- 1 The Relevance of the Topic -- 2 Background -- 2.1 Corporate Digital Entrepreneurship/Intrapreneurship -- 2.2 Impact of Industrial IoT and Emerging Technologies -- 2.3 Elements of Digital Entrepreneurship -- 3 Conceptual Model/Empirical Findings. , 3.1 Business Model Transformation -- 3.2 Operating Model Transformation -- 3.3 Cultural Transformation -- 3.4 Factors Affecting Corporate Digital Entrepreneurship -- 4 Examples from Practice/Case Studies from Practice -- 4.1 Rolls Royce-Power by the Hour -- 4.2 Siemens Healthineers Digital Ecosystem -- 4.3 GE Digital -- 5 Conclusion and Implications -- References -- 11 New Sources of Entrepreneurial Finance -- Abstract -- 1 Introduction -- 2 The New Alternatives for Entrepreneurial Finance -- 3 The Digital Alternatives: Online Alternative Finance -- 3.1 Crowdfunding -- 3.1.1 Equity, Reward, and Donation Crowdfunding -- 3.1.2 Peer-to-Peer Lending -- 3.1.3 Case Study: Jolla-The Power of the Crowd -- 3.2 Token Offerings -- 3.2.1 Initial Coin Offerings -- 3.2.2 Security Token Offerings -- 3.2.3 Case Study: Aspen Coin-The First Real Estate STO -- 4 Conclusion -- References -- 12 Digital Intrapreneurship: The Corporate Solution to a Rapid Digitalisation -- Abstract -- 1 Introduction -- 2 The Relevance of Intrapreneurship to Digital Business -- 2.1 Defining Intrapreneurship -- 2.2 Intrapreneurial Roles and Behaviour in Organisations -- 2.3 The Growth of Digital Transformation and Its Implications for Intrapreneurship -- 2.4 Putting It All Together: Digital Intrapreneurship -- 3 Digital Intrapreneurship Model -- 3.1 Sponsors: The Key Factor for Supporting Digital Intrapreneurs -- 3.2 Organisational Knowledge of Digital Technologies -- 3.3 Managing Digital Intrapreneurs: A Core Competency for Digital Innovation -- 3.4 A Culture Supporting Digital Intrapreneurship -- 4 Examples from Practice/Case Studies -- 5 Conclusion and Implications -- Acknowledgements -- References -- Global Environments and Digital Entrepreneurship -- 13 Pursuing International Opportunities in a Digitally Enabled World -- Abstract. , 1 The Relevance of Digitalization to International Opportunity Pursuit.
    Additional Edition: Print version: Soltanifar, Mariusz Digital Entrepreneurship Cham : Springer International Publishing AG,c2020 ISBN 9783030539139
    Language: English
    Keywords: Electronic books.
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  • 7
    UID:
    edocfu_9959706023602883
    Format: 1 online resource (XXIV, 327 p. 30 illus., 10 illus. in color.)
    Edition: 1st ed. 2021.
    ISBN: 3-030-53914-8
    Series Statement: Future of Business and Finance,
    Content: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany.
    Note: PART 1: Characteristics of Digital Entrepreneurs -- Developing a digital entrepreneurial mindset for data-driven, cloud-enabled, platform-centric business activities: Practical implications and the impact on society -- Unleashing the creativity of entrepreneurs with digital technologies -- Digital entrepreneurship and agile methods in a hackathon case study -- PART 2: Perspectives on Digital Business Models -- Business model development and validation in digital entrepreneurship -- Development and validation of platform businesses in digital entrepreneurship -- Blockchain as an approach for secure data storage on digital consulting platforms -- Artificial intelligence-enhanced business models for digital entrepreneurs -- PART 3: Settings/Contexts of Mobilising Digital Entrepreneurship -- The role of an entrepreneurial mindset in digital transformation: A case study of the Estonian Business School -- Digital creativity: Upgrading creativity in digital business -- Corporate digital entrepreneurship: Leveraging the industrial Internet of things and emerging technologies -- New sources of entrepreneurial finance -- Digital intrapreneurship: The corporate solution to a rapid digitalisation -- PART 4: Global Environments and Digital Entrepreneurship -- Pursuing international opportunities in a digitally-enabled world -- Challenges and opportunities for digital entrepreneurship in developing countries -- Digital entrepreneurship for the ‘decade of action’. , English
    Additional Edition: ISBN 3-030-53913-X
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 8
    UID:
    edoccha_9959706023602883
    Format: 1 online resource (XXIV, 327 p. 30 illus., 10 illus. in color.)
    Edition: 1st ed. 2021.
    ISBN: 3-030-53914-8
    Series Statement: Future of Business and Finance,
    Content: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany.
    Note: PART 1: Characteristics of Digital Entrepreneurs -- Developing a digital entrepreneurial mindset for data-driven, cloud-enabled, platform-centric business activities: Practical implications and the impact on society -- Unleashing the creativity of entrepreneurs with digital technologies -- Digital entrepreneurship and agile methods in a hackathon case study -- PART 2: Perspectives on Digital Business Models -- Business model development and validation in digital entrepreneurship -- Development and validation of platform businesses in digital entrepreneurship -- Blockchain as an approach for secure data storage on digital consulting platforms -- Artificial intelligence-enhanced business models for digital entrepreneurs -- PART 3: Settings/Contexts of Mobilising Digital Entrepreneurship -- The role of an entrepreneurial mindset in digital transformation: A case study of the Estonian Business School -- Digital creativity: Upgrading creativity in digital business -- Corporate digital entrepreneurship: Leveraging the industrial Internet of things and emerging technologies -- New sources of entrepreneurial finance -- Digital intrapreneurship: The corporate solution to a rapid digitalisation -- PART 4: Global Environments and Digital Entrepreneurship -- Pursuing international opportunities in a digitally-enabled world -- Challenges and opportunities for digital entrepreneurship in developing countries -- Digital entrepreneurship for the ‘decade of action’. , English
    Additional Edition: ISBN 3-030-53913-X
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 9
    UID:
    kobvindex_INT0005302
    Format: 1 electronic resource (xxiv, 327 pages) : , illustrations.
    ISBN: 9783030539139 , 303053913X , 9783030539160 , 3030539164 , 9783030539146 , 3030539148
    Series Statement: Future of business and finance
    Content: MACHINE-GENERATED SUMMARY NOTE: "This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management."
    Language: English
    Keywords: Edited volumes ; Case studies
    URL: FULL
    Library Location Call Number Volume/Issue/Year Availability
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  • 10
    UID:
    gbv_1785437623
    Format: 1 online resource (339 pages)
    ISBN: 9783030539146
    Series Statement: Future of Business and Finance Ser.
    Content: Intro -- Foreword -- Acknowledgements -- Introduction -- Bridging Theory and Practice. A Set of Practical Tools on Digital Entrepreneurship for Entrepreneurs and Scholars -- Contents -- Editors and Contributors -- Characteristics of Digital Entrepreneurs -- 1 Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud-Enabled, and Platform-Centric Business Activities: Practical Implications and the Impact on Society -- Abstract -- 1 Introduction -- 2 Conceptualising a Digital Entrepreneurial Mindset -- 2.1 What Does It Mean to Be Entrepreneurial? -- 2.2 How Is an Entrepreneurial Mindset Defined? -- 2.3 Putting It All Together: The Digital Entrepreneurial Mindset -- 2.3.1 Digital Entrepreneurial Mindsets for Data-Driven Business Activities -- 2.3.2 Digital Entrepreneurial Mindset for Cloud-Enabled Business Activities -- 2.3.3 Digital Entrepreneurial Mindset for Platform-Centric Business Activities -- 2.4 Practical Guide for Adopting the Digital Entrepreneurial Mindset -- 3 Digital Maturity Model -- 4 Examples from Practice/Case Studies -- 4.1 Domino's: Embracing Digital Technology to Differentiate in a Highly Competitive Market -- 4.2 Tesco: Building the Virtual Store for Non-ordinary Customers -- 4.3 Tate: Organising Digital Events with Live Streaming of Art Performances -- 5 Conclusion and Implications -- Acknowledgements -- References -- 2 Unleashing the Creativity of Entrepreneurs with Digital Technologies -- Abstract -- 1 Introduction -- 2 Conceptualising Creativity in Digital Business -- 2.1 Defining Creativity -- 2.2 The Importance of Creativity for Digital Entrepreneurship -- 2.3 Digital Technologies Supporting Creativity -- 2.4 Artificial Intelligence -- 2.5 Virtual Reality -- 2.6 Internet of Things -- 2.7 Supporting Creativity Through Digital Technologies -- 2.8 Digital Creativity Model -- 3 Examples from Practice/Case Studies.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: ISBN 9783030539139
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9783030539139
    Language: English
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