Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (XVI, 546 Seiten).

ISBN: 978-3-031-17366-0

Series Statement: JIBS special collections

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-17365-3

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-17367-7

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-17368-4

Language: English

Subjects: Economics

DOI: 10.1007/978-3-031-17366-0

URL: Volltext  (URL des Erstveröffentlichers)

URL: Volltext  (URL des Erstveröffentlichers)

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 online resource (550 pages)

Edition: 1st ed. 2024.

ISBN: 9783031173660 , 303117366X

Series Statement: JIBS Special Collections,

Content: International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG's Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. .

Note: Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers' cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers' discretion and firms' internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies.

Additional Edition: ISBN 9783031173653

Additional Edition: ISBN 3031173651

Language: English

DOI: 10.1007/978-3-031-17366-0

UID:

Format: 1 online resource (550 pages)

Edition: 1st ed.

ISBN: 3-031-17366-X

Series Statement: JIBS Special Collections

Note: Intro -- Acknowledgments -- Note -- About the Editors -- Contents -- List of Figures -- List of Tables -- 1: Key Developments in International Marketing: Influential Contributions and Future Research Directions -- Introduction -- Influential IM Contributions in JIBS -- Organization of This Book -- Concluding Thoughts -- References -- Part I: From Exporter to the Born-Global Firm -- 2: Reprint: Innovation, Organizational Capabilities, and the Born-global Firm -- Conceptual Foundations -- Organizational Capabilities and the Born-global Firm -- Organizational Routines and Administrative Heritage -- Delineation of Key Capabilities and Linkages -- Organizational Culture -- Business Strategies -- Method -- Data Analysis -- Discussion -- Conclusion -- Appendix: Measurement scales -- International Entrepreneurial Orientation (CRη = 0.80) -- International Marketing Orientation (CRη = 0.85) -- Global Technological Competence (CRη = 0.72) -- Unique Products Development (CRη = 0.78) -- Quality Focus (CRη = 0.72) -- Leveraging Foreign Distributor Competences (CRη = 0.92) -- Performance in International Markets (CRη = 0.86) -- Notes -- References -- 3: A Path Forward for Research on Born Global Firms -- Historical Background -- Theoretical Basis and Characteristics of Born Globals -- Impact and Importance of the Research -- Enhancing Research on Born Global Firms -- Novel Theoretical Perspectives -- Methodological Enhancements -- Future Research -- Conclusion -- References -- 4: Reprint: The Export Development Process-An Integrative Review of Empirical Models -- Introduction -- Method -- Export Development Models -- Structural Characteristics -- Methodological Aspects -- Conceptual Issues -- Facilitators and Inhibitors -- Information Needs and Acquisition -- Stimuli and Barriers -- Market Selection, Entry and Expansion -- Marketing Strategy. , Conclusions and Implications -- References -- 5: An Integrative Review of Export Development Process Models: History, Impact, and the Way Forward -- History -- Motivational Background -- Article Architecture and Key Contributions -- Specific Thematic Areas Influenced -- Future Focus and Research Directions -- Digitalization, the Internet, and Social Media -- Business Relationships and Networks -- Born-Global Firms -- Entrepreneurial Drive -- Strategic Perspective -- Performance Outcomes -- Concluding Remarks -- Appendix 1 List of Academic Journals Citing Leonidou and Katsikeas (1996) (in Descending Order Based on Number of Articles Citing This Work) -- Appendix 2 Most Influential Articles Citing Leonidou and Katsikeas (1996) (in Descending Order Based on Number of Citations) -- References -- Part II: International Buyer-Seller Relationships and Partnerships -- 6: Reprint: Trust and Performance in Cross-Border Marketing Partnerships-A Behavioral Approach -- Conceptual Model and Research Hypotheses -- Role of Trust in Interorganizational Partnerships -- Research Hypotheses -- Monitoring Mechanisms -- Relationship Between Trust and Performance -- Method -- Research Setting and Data Collection -- Measures and Psychometric Considerations -- Data Analyses -- Preliminary Considerations -- Research Findings -- Conclusions and Implications -- Managerial Implications -- Limitations and Future Research Directions -- Appendix -- References -- 7: Trust in International Marketing Relationships: A Retrospective -- Interorganizational Trust and Alliance Performance -- Determinants of Interorganizational Trust -- Trust: Different Roles and Forms -- Conclusion and Future Research Directions -- References -- Part III: Brands and Branding in International Marketing -- 8: Reprint: How Perceived Brand Globalness Creates Brand Value -- Introduction -- Research Hypotheses. , Pathways Through Which Perceived Brand Globalness Affects Purchase Likelihood -- Brands as Icons of Local Culture -- Moderating Role of Consumer Ethnocentrism -- Covariates -- Method -- Procedure -- Measures -- Results -- Cross-national Measurement Validation -- Test of Hypotheses -- Discussion -- Contributions of This Study -- Managerial Implications -- Limitations and Future Research -- Appendix -- Perceived Brand Globalness -- Perceived Brand Quality -- Perceived Brand Prestige -- Brand as Icon of Local Culture -- Brand Familiarity -- Country-of Origin Perceptions -- Consumer Ethnocentrism -- Likelihood of Purchasing the Brand -- References -- 9: How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead -- Brief History of Our Paper -- Model Replication and Extensions -- Avenues for Future Research -- PBG and Country of Origin -- PBG and Brand Equity -- PBG: Dividend or Liability in Today's World? -- Global Brands Without PBG Dividend -- References -- 10: Reprint: Brand Origin Recognition Accuracy-Its Antecedents and Consumers' Cognitive Limitations -- Introduction -- Conceptualizing BORA: A Categorization and Diagnosticity Perspective -- Measuring BORA -- Predicting Variability in BORA Scores -- Socioeconomic Characteristics -- International Experience -- Demographic Variables -- Ethnocentric Tendencies -- Study 1: A National Survey -- Method -- Sample -- Measures -- Questionnaire -- Results -- Measurement Properties -- Structural Model -- BORAUS Findings -- BORAF Findings -- Discussion -- Study 2: Language Association and BORA Scores -- Procedure and Questionnaire -- Results and Discussion -- General Discussion -- Future Research -- Limitations -- Appendix -- List of Brands Constituting the BORAUS and BORAF Measures -- References -- 11: Brand Origin Research: A Retrospective -- Brand Origin Focus -- Impact on IM Thought. , Developments in Brand Origin -- Key BO Research Themes to Date -- Confirming Low BORA -- Reasserting CO Research Logic -- Questioning CO Research Logic -- New BO Adaptations -- Concluding Observations -- References -- Part IV: The Consumer in International Marketing -- 12: Reprint: Cosmopolitan Consumers as a Target Group for Segmentation -- Introduction -- Conceptualizing Consumer Cosmopolitanism -- Open-mindedness -- Diversity Appreciation -- Consumption Transcending Borders -- Scale Development and Validation -- Need for a New Scale -- Item Generation and Screening -- Content Validity Assessment -- Study I: Scale Purification -- Study II: Scale Replication and Nomological Validation -- Consumer Ethnocentrism -- Global Consumption Orientation -- Study III: Known-group Validity and Social Desirability Bias -- Known-group Validity -- Social Desirability Bias -- Study IV: Test-Retest Reliability -- Profiles and Consumption Tendencies of Cosmopolitan Consumers -- Profiling Cosmopolitan Consumers -- Consumer Innovativeness -- Risk Aversion -- Consumer SNI -- Age -- Education -- International Experience -- Gender -- Location -- Consumption Tendencies -- Segmenting Cosmopolitan Consumers -- Data Collection -- Measure Invariance -- Segmenting Consumers on Cosmopolitan and Local Orientations -- Pure Cosmopolitans (27% of Respondents) -- Local Cosmopolitans (27% of Respondents) -- Moderately Attached Consumers (34% of Respondents) -- Alienated Consumers (12% of Respondents) -- Profiling the Segments and Linking Them to Consumption Tendencies -- Discussion and Implications -- Theoretical and Methodological Contribution -- Managerial Implications -- Limitations and Future Research -- Appendix 1 -- Appendix 2 -- Self-developed Scales -- References -- 13: Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective -- Introduction -- Overview on Papers. , Conceptual Use of Consumer Cosmopolitanism -- Empirical Use of the C-Cosmo Scale -- Avenues for Future Research -- Conclusion -- References -- 14: Reprint: Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods -- Introduction -- Background Literature -- Research Hypotheses -- Methods -- Participants -- Measures -- Results -- Discussion -- Appendix -- References -- 15: Postscript: Dispatches from the Front Lines of Consumer Animosity -- An Explosion of Animosity Research -- Generalizability of the Model -- Related Constructs -- Conclusion and Future Research -- References -- Part V: New Frontiers in International Marketing -- 16: Reprint: Chief Marketing Officers' Discretion and Firms' Internationalization-An Empirical Investigation -- Introduction -- Literature Review and Theoretical Background -- CMO Discretion and Internationalization using Internalization Theory -- Hypothesis Development -- CMO Strategic Discretion and Internationalization -- CMO Operational Discretion and Internationalization -- CMO Financial Discretion and Internationalization -- Selection of Moderators -- CMO Strategic Discretion and TMT International Experience -- CMO Operational Discretion and TMT International Experience -- CMO Financial Discretion and TMT's International Experience -- CMO Strategic Discretion and CMO's Equity Compensation -- CMO Operational Discretion and CMO's Equity Compensation -- CMO Financial Discretion and CMO's Equity Compensation -- Methodology -- Data -- Variable Operationalization -- Dependent Variable -- Internationalization6 -- Independent Variables -- Strategic Discretion7 (SD) -- Operational Discretion (OD) -- Financial Discretion (FD) -- Moderating Variables -- CMO Equity (E) -- Stock Price -- International Experience of the TMT -- Type of Firm (B2B vs. B2C) -- Stock Price -- Control Variables. , Empirical Analysis.

Additional Edition: ISBN 3-031-17365-1

Language: English

UID:

Format: xvi, 546 Seiten : , Diagramme.

ISBN: 978-3-031-17365-3

Series Statement: JIBS special collections

Note: Enthält Literaturangaben

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-031-17366-0

Language: English

Subjects: Economics

Keywords: Internationales Marketing

UID:

Format: XVI, 546 p. , online resource.

Edition: 1st ed. 2024.

ISBN: 9783031173660

Series Statement: JIBS Special Collections,

Content: International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG's Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. .

Note: Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers' cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers' discretion and firms' internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies.

In: Springer Nature eBook

Additional Edition: Printed edition: ISBN 9783031173653

Additional Edition: Printed edition: ISBN 9783031173677

Additional Edition: Printed edition: ISBN 9783031173684

Language: English

DOI: 10.1007/978-3-031-17366-0

URL: https://doi.org/10.1007/978-3-031-17366-0