Kooperativer Bibliotheksverbund

UID:

Format: XIII, 1030 p. 426 illus., 391 illus. in color. , online resource.

Edition: 2nd ed. 2024.

ISBN: 9783031502897

Series Statement: Springer Texts in Business and Economics,

Content: This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Note: 1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence, Big Data and Cloud Computing -- 9. Big Data, Cloud Computing, and Blockchain Technology -- 10. Digital Automation and Robotics -- 11. Digital Platforms, Sharing Economy and Crowd Strategies -- 12. Digital Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18. Digital Procurement -- 19. Digital Business Implementation -- 20. Google/Alphabet Case Study -- 21. The Digital Future: A Brief Outlook. .

In: Springer Nature eBook

Additional Edition: Printed edition: ISBN 9783031502880

Additional Edition: Printed edition: ISBN 9783031502903

Language: English

DOI: 10.1007/978-3-031-50289-7

URL: https://doi.org/10.1007/978-3-031-50289-7

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: xiii, 1030 Seiten : , Illustrationen.

Edition: second edition

ISBN: 978-3-031-50288-0 , 3031502884

Series Statement: Springer Texts in Business and Economics

Content: This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book

Note: 1. Foundations of Digital Business.- 2. Mobile Business.- 3. Social Media Business.- 4. Digital Government.- 5. Fundamentals of Internet Technology and Human-Machine Applications.- 6. Digital Payment Systems, Security, and Regulation.- 7. Internet of Things.- 8. Artificial Intelligence, Big Data and Cloud Computing.- 9. Big Data, Cloud Computing, and Blockchain Technology.- 10. Digital Automation and Robotics.- 11. Digital Platforms, Sharing Economy and Crowd Strategies.- 12. Digital Ecosystem, Disintermediation and Disruption.- 13. B2C Digital Business Models.- 14. Digital B2B Business Models.- 15. Digital Business Strategy.- 16. Digital Transformation and Digital Organization.- 17. Digital Marketing and Electronic Commerce.- 18. Digital Procurement.- 19. Digital Business Implementation.- 20. Google/Alphabet Case Study.- 21. The Digital Future: A Brief Outlook

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-031-50289-7

Language: English

Subjects: Computer Science

Keywords: Electronic Commerce

Author information: Wirtz, Bernd W. 1964-

UID:

Format: 1 online resource (1031 pages)

Edition: 2nd ed.

ISBN: 9783031502897

Series Statement: Springer Texts in Business and Economics Series

Note: Intro -- Preface -- Contents -- About the Author -- Part I: Introduction -- 1: Foundations of Digital Business -- 1.1 Kondratieff Cycle -- 1.2 Structure of the Textbook -- 1.3 Basics of Digital Business -- Development of Information and Communication Applications -- The Five Phases of Digital Transformation -- Relevance of the Internet Economy and Digital Business -- Definition and Classification of Digital Business -- 1.4 Actors, Interaction Patterns, and Service Exchange -- Interaction Patterns in Digital Business -- Stages of Digital Business Development -- Digital Market Model of Internet Economy -- Activities of Digital Business -- 1.5 Development of Digital User Structure -- Digital User Characteristics -- Digital User Typologies -- 1.6 Success Factors of Digital Business -- Digital Innovation and AI Capability -- Strategic and Organizational Flexibility -- Networking, Integration, and Automation Capability -- Customer Orientation and Ease of Use -- 1.7 Summary -- Publication Bibliography -- 2: Mobile Business -- 2.1 Basics of Mobile Business -- Relevance of Mobile Business -- Infrastructure of Mobile Business -- Mobile Business Market -- 2.2 Definition and Classification of Mobile Business -- Selected Definitions of Mobile Business and Mobile Commerce -- Mobility, Accessibility, Localization, and Identification -- 2.3 Applications and User Structure of Mobile Business -- Mobile Applications -- Fields of Application -- Support Functions -- User Groups in Mobile Business -- 2.4 Success Factors of Mobile Business -- Customization and Mobile Networking -- Software Platform, Integration Degree, and AI Capability -- Absence of Media Disruption and Seamless Connection -- Bandwidth and Network Performance -- 2.5 Summary -- Publication Bibliography -- 3: Social Media Business -- 3.1 Basics of Social Media Business. , Relevance of Social Media Business -- Social Media Platforms -- 3.2 Definition and Classification of Social Media Business -- Definition of Social Media and Social Media Business -- Social Media Four-Factor Model -- 3.3 Applications and User Groups in Social Media Business -- Social Media Applications -- Social Media Microtargeting and Social Media Multiplier Effects -- Social Media Convergence and Integration -- Metaverse Development -- User Groups in Social Media Business -- 3.4 Digital Disinformation on Social Media -- News Consumption on Social Media -- Integrated Model of Digital Disinformation -- Governance of Digital Disinformation -- 3.5 Success Factors in Social Media Business -- Appropriate Handling of Data Protection -- Four-Factor Model and Social Media Success -- Business Potential of Various Social Media Tools -- 3.6 Summary -- Publication Bibliography -- 4: Digital Government -- 4.1 Basics of Digital Government -- Definition of Digital Government -- Actors and Advantages of Digital Government -- Development of Digital Government -- Country Ranking -- 4.2 Open Government and E-Participation -- Definition of Open Government -- Open Government Framework -- E-Participation -- 4.3 Smart Cities -- Development of Smart Cities -- Smart City Targets -- Smart City Concept and Services -- Smart City Demand Structure -- 4.4 Services and User Structure of Digital Government -- Digital Government Portal Use -- Digital Government Services and User Structure -- Digital Government Development Stages -- Digital Government Service Categories -- Service Channels -- 4.5 Success Factors of Digital Government -- User-Centered Success Factors -- IT Success Factors -- 4.6 Summary -- Publication Bibliography -- Part II: Technology, Digital Markets and Digital Business Models -- 5: Foundations of Internet Technology and Human-Machine Applications. , 5.1 Internet and Digital Business Architecture -- TCP/IP Reference Model -- Client-Server Interaction -- Task Distribution Between Client and Server -- Digital Business Architecture -- 5.2 Web Services and Web Development -- Classification of Internet Services -- Web Programming Languages -- Web Services -- Content Management Systems -- The Mobile Internet Communication Technologies 5G and 6G -- 5.3 Technology at the Human-Machine Interface -- Historical Development of the Human-Machine Interface -- Recent Development of the Human-Machine Interface -- 5.4 Human-Machine Interaction and Success Factors -- HMI Model of Human-Machine Interaction -- Success Factors of Human-Machine Interaction -- 5.5 Summary -- Publication Bibliography -- 6: Digital Payment Systems, Security, and Regulation -- 6.1 Digital Payment Systems and Applications -- Digital Payment Systems -- Digital Payment Process -- Digital Payment Success Factors -- 6.2 Security in Digital Business -- Cybersecurity Framework -- Typical Threats in Digital Business -- Management of Cyber Security Risks -- 6.3 Regulation of Digital Business -- Digital Markets Act, Digital Services Act, Data Governance Act -- ITU Approach and Internet Governance Approach -- 6.4 Summary -- Publication Bibliography -- 7: Internet of Things -- 7.1 Basics of the Internet of Things -- Relevance of IoT -- Definition of IoT and IoT IT Infrastructure -- 7.2 Applications of the Internet of Things -- Factories -- Human -- Worksites -- Cities -- Retail Environments -- Outside -- Smart Home -- Vehicles -- Offices -- Internet of Robotic Things: IoT, Robotics, and Industrial Automation -- Opportunities and Challenges of Industry 4.0 -- 5G Network -- IoT, Big Data, Cloud Computing, and AI -- 7.3 Industrial Metaverse and Digital Twins -- Definition the Industrial Metaverse -- Relevance of the Industrial Metaverse. , Development of the Industrial Metaverse -- Structure of the Industrial Metaverse -- 7.4 IoT User Behavior -- Industry -- Consumers -- 7.5 Success Factors of IoT -- Digital Business Model Innovation/Diversification Competence -- System Technology Competence -- Integration Ability of Complex IoT Services -- Digital Intelligence Competence -- 7.6 Summary -- Publication Bibliography -- 8: Artificial Intelligence and Quantum Computing -- 8.1 Artificial Intelligence Concept -- Definition of Artificial Intelligence -- AI Development Stages -- AI Analytics -- Generative AI -- AI Companies -- Artificial Intelligence Framework -- 8.2 AI Applications and Use Cases -- Categories of AI Applications -- Market Aspects and Market Effects of AI -- 8.3 Opportunities and Risks of AI -- Opportunities of Artificial Intelligence -- Risks of Artificial Intelligence -- 8.4 Artificial Intelligence Governance -- Five-Stage Model of AI-Based Governance -- Strategic AI Governance -- Case Studies Artificial Intelligence: DeepMind and OpenAI -- 8.5 Quantum Computing -- Basics of Quantum Computing -- Quantum Computer Applications -- Quantum Computing Companies -- 8.6 Summary -- Publication Bibliography -- 9: Big Data, Cloud Computing, and Blockchain Technology -- 9.1 Big Data -- Applications and Uses of Big Data Analyses -- Big Data Architecture -- 9.2 Cloud Computing -- Basics of Cloud Computing -- Types of Clouds and Cloud Service Models -- Market Aspects of Cloud Computing -- 9.3 Blockchain -- Basics of Blockchain Technology -- Market Aspects of Blockchain Technology -- Case Study Blockchain: Bitcoin -- 9.4 Summary -- Publication Bibliography -- 10: Digital Automation and Robotics -- 10.1 Basics of Digital Automation and Robotics -- Definition of Automation -- Categories of Digital Automation -- 10.2 Development of Digital Automation and Robotics. , Development of Mechatronic and Software-Based Automation -- Market Aspects of Digital Automation -- 10.3 Applications of Digital Automation and Robotics -- Digital Software Automation -- Robot-Based Mechatronic Automation -- 10.4 Processes and Functionalities of Digital Automation and Robotics -- Stages of Digital Automation and Robotics -- Autonomous Driving -- System Architecture of Robot-Based Automation -- 3-Level Model of Human-Robot Interaction -- 10.5 The 5-Component Model of Digital Automation -- 4-Level Model of Digital Automation Intensity -- Capability Pyramid of Digital Automation -- 5-Phase Model of Digital Automation -- Strategy Types of Digital Automation -- 5-Component Model of Digital Automation -- 10.6 Opportunities, Risks, and Governance of Digital Automation and Robotics -- Opportunities and Risks of Digital Automation -- Governance of Digital Automation -- 10.7 Summary -- Publication Bibliography -- 11: Digital Platforms, Sharing Economy, and Crowd Strategies -- 11.1 Basics of Platform Economics -- Platform Components and Advantages of Platforms -- Case Study Platform Economy: Amazon -- 11.2 Sharing Economy -- Shareconomy and Sharing Strategies -- SSU Sharing Platform Model -- Applications of the Shareconomy -- Case Study Shareconomy: Airbnb -- 11.3 Crowd Strategies -- Crowdfunding -- Crowd Investing -- Social Trading -- Case Study Crowdfunding: Kickstarter -- 11.4 Summary -- Publication Bibliography -- 12: Digital Ecosystem, Disintermediation, and Disruption -- 12.1 Digital Ecosystem -- Definition of Digital Ecosystem -- Digital Ecosystem Structure -- 12.2 Digital Disintermediation -- Basics of Digital Disintermediation -- Opportunities and Risks of Digital Disintermediation -- Digital Disintermediation Case Study: HelloFresh -- 12.3 Digital Disruption -- Forms of Digital Disruption. , Nine-Level Model of Digital Disruption.

Additional Edition: ISBN 9783031502880

Language: English