UID:
kobvindex_INT0005401
Umfang:
95 pages
,
richly illustrated
,
24.5 x 16.5 cm
Ausgabe:
1st edition
ISBN:
9783037780398
,
3037780398
Serie:
Poster collection ; 10
Inhalt:
"Straightforward photography, a restrained colour scheme, simple texts set in a functional typeface: these are the formal elements the German Graphic Designer Michael Engelmann drew on to create an unmistakable pictorial language for his posters. He came to advertising self-taught, with a background in American advertising practice. In the fifties he set about expunging any trace of empty bourgeois enthusiasm from advertising by applying a strictly conceptual working approach. In his posters for Pirelli,The Philadelphia Inquirer, Renault or Roth Händle, images and ideas come together in a way that is as simple as it is compelling, creating signs of great associative force. He made a highly regarded contribution to graphics' breakthrough into the age of mass communications with wit and a sense of using his resources economically. The present publication brings together numerous posters by this graphic artist, who died in 1966 at the age of only 38."
Sprache:
Deutsch
Schlagwort(e):
Collection catalogues
;
Exhibition catalogues
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