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Adapting marketing to libraries in a changing world and world wide environment : papers presented at the 63rd IFLA conference, Copenhagen, September 1997 = Le marketing des bibliothèques à l'heure du changement et de la mondialisation (2000)

Savard, Réjean [Hrsg.] ; International Federation of Library Associations and Institutions Section on Management and Marketing

München : Saur

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Details

UID:

gbv_30574660X

Format: 89 S , Ill., graph. Darst , 21 cm

ISBN: 3598218117

Series Statement: IFLA publications 89

Note: Beitr. teilw. engl., teilw. franz , Literaturangaben

Additional Edition: Erscheint auch als Online-Ausgabe Adapting Marketing to Libraries in a Changing and World-wide Environment Berlin : De Gruyter, 1999 ISBN 9783110954104

Language: English

Subjects: Economics , General works

RVK:

AN 50600

RVK:

AN 70000

RVK:

AN 70300

RVK:

AN 77600

RVK:

QR 750

Keywords: Bibliothek ; Marketing ; Konferenzschrift

URL: Inhaltsverzeichnis

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