UID:
almafu_9959233775502883
Format:
1 online resource (296 pages) :
,
illustrations.
Edition:
Reprint 2015
ISBN:
3-11-085217-9
Series Statement:
de Gruyter Studies in Organization ; 5
Note:
Bibliographic Level Mode of Issuance: Monograph
,
Frontmatter --
,
Foreword /
,
Preface --
,
Contents --
,
Part One. International Business Concepts in the Middle East --
,
Chapter 1. International Business in the Middle East /
,
Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East /
,
Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East /
,
Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework /
,
Chapter 5. International Diversification and Investments in the Middle East /
,
Chapter 6. International Technology Transfer in the Middle East /
,
Part Two. Management Practices --
,
Chapter 7. International Business and the Middle East: Recent Developments and Prospects /
,
Chapter 8. Managerial Practices in the Middle East /
,
Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction /
,
Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia /
,
Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers /
,
Part Three. Marketing Practices --
,
Chapter 12. Consumer Market Environment in the Middle East /
,
Chapter 13. An Analysis of the Current Status of Marketing in the Middle East /
,
Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other /
,
Chapter 15. The Prospects for Export Marketing to Egypt /
,
Part Four. The Future of International Business in the Middle East --
,
Chapter 16. Future Directions for Marketing and Management in the Middle East /
,
References --
,
The Editor --
,
The Authors --
,
Author Index --
,
Subject Index --
,
Backmatter
,
English
Additional Edition:
ISBN 3-11-010321-4
Language:
English
DOI:
10.1515/9783110852172
Bookmarklink
