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  • 1
    Book
    Book
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    Berlin [u.a.] :Gruyter,
    Details
    UID:
    almahu_BV001865420
    Format: XIII, 320 S. : graph. Darst.
    ISBN: 3-11-012237-5 , 978-3-11-012237-4
    Series Statement: Marketing-Management 12
    Note: Erscheint auch als Open Access bei De Gruyter , Dissertation Freie Universität Berlin 1989
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-11-086284-3 10.1515/9783110862843
    Language: German
    Subjects: Economics
    RVK:
    QP 600
    RVK:
    QP 612
    Keywords: Marketingstrategie ; Situative Entscheidung ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Marketing ; Strategisches Management ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Strategisches Management ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Marketing ; Strategisches Management ; Marketing ; Marktsättigung ; Marketingstrategie ; Marktsättigung ; Konsumgüterindustrie ; Marketingstrategie ; Hochschulschrift
    URL: Volltext  (kostenfrei)
    Author information: Tomczak, Torsten 1959-
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    Fulltext
    HU Berlin get availability status
    FU Berlin get availability status
    HWR Berlin get availability status
    EUV Frankfurt get availability status
    TH Brandenburg get availability status
    HTW Berlin get availability status
    TH Wildau get availability status
    BTU Cottbus get availability status
    TU Berlin get availability status
    Alice Salomon HS get availability status
  • 2
    Book
    Book
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    Berlin [u.a.] : Gruyter
    Details
    UID:
    b3kat_BV001865420
    Format: XIII, 320 S. , graph. Darst.
    ISBN: 3110122375 , 9783110122374
    Series Statement: Marketing-Management 12
    Note: Erscheint auch als Open Access bei De Gruyter , Dissertation Freie Universität Berlin 1989
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-11-086284-3 10.1515/9783110862843
    Language: German
    Subjects: Economics
    RVK:
    QP 600
    RVK:
    QP 612
    Keywords: Marketingstrategie ; Situative Entscheidung ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Marketing ; Strategisches Management ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Strategisches Management ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Marketing ; Strategisches Management ; Marketing ; Marktsättigung ; Marketingstrategie ; Marktsättigung ; Konsumgüterindustrie ; Marketingstrategie ; Hochschulschrift
    URL: Volltext  (kostenfrei)
    Author information: Tomczak, Torsten 1959-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Fulltext
    HWR Berlin get availability status
    EUV Frankfurt get availability status
    TH Brandenburg get availability status
    HTW Berlin get availability status
    TH Wildau get availability status
    BTU Cottbus get availability status
    TU Berlin get availability status
    Alice Salomon HS get availability status
  • 3
    Online Resource
    Online Resource
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    De Gruyter | Berlin ; : De Gruyter,
    Details
    UID:
    almahu_9948190390902882
    Format: 1 online resource (xiii, 320 pages) : , illustrations.
    Edition: Reprint 2019
    ISBN: 3-11-086284-0
    Series Statement: Marketing-Management ; 12
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , Geleitwort -- , Vorwort -- , Inhaltsverzeichnis -- , I. Grundlegung -- , II. Strategische Marktplanung -- , III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- , IV. Empirische Untersuchung -- , V. Diskussion -- , Literaturverzeichnis -- , Anhang -- , Backmatter , In German.
    Additional Edition: ISBN 3-11-012237-5
    Language: German
    DOI: 10.1515/9783110862843
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
    FU Berlin
    Charité
  • 4
    Book
    Book
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    Berlin [u.a.] :Gruyter,
    Details
    UID:
    almafu_BV001865420
    Format: XIII, 320 S. : graph. Darst.
    ISBN: 3-11-012237-5 , 978-3-11-012237-4
    Series Statement: Marketing-Management 12
    Note: Erscheint auch als Open Access bei De Gruyter , Dissertation Freie Universität Berlin 1989
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-11-086284-3 10.1515/9783110862843
    Language: German
    Subjects: Economics
    RVK:
    QP 600
    RVK:
    QP 612
    Keywords: Marketingstrategie ; Situative Entscheidung ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Marketing ; Strategisches Management ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Strategisches Management ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Marketing ; Strategisches Management ; Marketing ; Marktsättigung ; Marketingstrategie ; Marktsättigung ; Konsumgüterindustrie ; Marketingstrategie ; Hochschulschrift ; Bibliographie enthalten ; Hochschulschrift
    URL: Volltext  (kostenfrei)
    Author information: Tomczak, Torsten 1959-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Fulltext
    Stabi Berlin get availability status
    FU Berlin get availability status
  • 5
    Book
    Book
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    Berlin 〈〈[u.a.]〉〉 : 〈〈de〉〉 Gruyter
    Details
    UID:
    b3kat_BV023953781
    Format: XIII, 320 S. , graph. Darst.
    ISBN: 3110122375
    Series Statement: Marketing-Management 12
    Note: Zugl.: Berlin, Freie Univ., Diss., 1989
    Language: Undetermined
    Subjects: Economics
    RVK:
    QP 600
    RVK:
    QP 612
    Keywords: Marketingstrategie ; Situative Entscheidung ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Marketing ; Strategisches Management ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Strategisches Management ; Portfoliomanagement ; Marketingstrategie ; Portfoliomanagement ; Konsumgüterindustrie ; Marketing ; Marketing ; Strategisches Management ; Marketing ; Marktsättigung ; Marketingstrategie ; Marktsättigung ; Konsumgüterindustrie ; Marketingstrategie ; Hochschulschrift
    Author information: Tomczak, Torsten 1959-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    UdK Berlin get availability status
  • 6
    Book
    Book
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    Berlin [u.a.] : Walter de Gruyter & Co.
    Details
    UID:
    kobvindex_ZLB15665005
    Format: XIII, 320 Seiten , graph. Darst. , 24 cm
    ISBN: 3-11-012237-5
    Series Statement: Marketing-Management 12
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Berlin VÖBB/ZLB get availability status
  • 7
    Online Resource
    Online Resource
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    De Gruyter | Berlin ; : De Gruyter,
    Details
    UID:
    edocfu_9959148233402883
    Format: 1 online resource (xiii, 320 pages) : , illustrations.
    Edition: Reprint 2019
    ISBN: 3-11-086284-0
    Series Statement: Marketing-Management ; 12
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , Geleitwort -- , Vorwort -- , Inhaltsverzeichnis -- , I. Grundlegung -- , II. Strategische Marktplanung -- , III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- , IV. Empirische Untersuchung -- , V. Diskussion -- , Literaturverzeichnis -- , Anhang -- , Backmatter , In German.
    Additional Edition: ISBN 3-11-012237-5
    Language: German
    DOI: 10.1515/9783110862843
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
  • 8
    Online Resource
    Online Resource
    Situative Marketingstrategien : Grundsatzstrategien für "Dogs" (1989)
    De Gruyter | Berlin ; : De Gruyter,
    Details
    UID:
    edoccha_9959148233402883
    Format: 1 online resource (xiii, 320 pages) : , illustrations.
    Edition: Reprint 2019
    ISBN: 3-11-086284-0
    Series Statement: Marketing-Management ; 12
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , Geleitwort -- , Vorwort -- , Inhaltsverzeichnis -- , I. Grundlegung -- , II. Strategische Marktplanung -- , III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- , IV. Empirische Untersuchung -- , V. Diskussion -- , Literaturverzeichnis -- , Anhang -- , Backmatter , In German.
    Additional Edition: ISBN 3-11-012237-5
    Language: German
    DOI: 10.1515/9783110862843
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Charité
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