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  • 1
    Online Resource
    Online Resource
    Mobile Publishing : E-Books, Apps & Co. (2014)
    Berlin [u.a.] : De Gruyter
    Details
    UID:
    gbv_1654211141
    Format: VI, 152 S. , Ill., graph. Darst.
    Edition: Online-Ausg. Online-Ressource Praxiswissen Verlag / Akademie des Deutschen Buchhandels
    ISBN: 9783110303544
    Series Statement: Akademie des Deutschen Buchhandels Praxiswissen Verlag
    Content: Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models. Harald Henzler, smartdigits, München; Fabian Kern, digital publishing competence, München.
    Additional Edition: ISBN 9783110303568
    Additional Edition: ISBN 9783110303575
    Additional Edition: Druckausg. Henzler, Harald Mobile Publishing Berlin [u.a.] : De Gruyter, 2014 ISBN 311030354X
    Additional Edition: ISBN 9783110303544
    Language: German
    Subjects: General works
    RVK:
    AN 46800
    Keywords: Elektronisches Publizieren ; Produktentwicklung
    DOI: 10.1515/9783110303568
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
    URL: lizenzpflichtig
    URL: Cover
    URL: Cover
    Author information: Kern, Fabian
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    UB Potsdam
  • 2
    Book
    Book
    Mobile Publishing : E-Books, Apps & Co. (2014)
    Berlin [u.a.] : Walter de Gruyter GmbH & Co. KG
    Details
    UID:
    kobvindex_ZLB15740643
    Format: VI, 152 Seiten , Ill., graph. Darst. , 28 cm
    ISBN: 9783110303544 , 311030354X
    Series Statement: Akademie des Deutschen Buchhandels Praxiswissen Verlag
    Note: Literaturangaben
    Language: German
    Keywords: Elektronisches Publizieren ; Produktentwicklung ; Elektronisches Publizieren ; App 〈Programm〉 ; Elektronisches Buch
    Author information: Henzler, Harald
    Author information: Kern, Fabian
    Library Location Call Number Volume/Issue/Year Availability
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    Berlin VÖBB/ZLB get availability status
  • 3
    Book
    Book
    Mobile Publishing : E-Books, Apps & Co. (2014)
    Berlin : de Gruyter (Berlin)
    Details
    UID:
    kobvindex_ZMS08157818
    Format: VI, 152 Seiten , Ill., graph. Darst.
    ISBN: 9783110303544 , 311030354X , 9783110303568 , 9783110341140
    Series Statement: Praxiswissen Verlag
    Language: German
    URL: https://d-nb.info/1025360397/04
    URL: http://deposit.d-nb.de/cgi-bin/dokserv?id=4105013&prov=M&dok_var=1&dok_ext=htm
    Author information: Henzler, Harald
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Book
    Book
    Mobile Publishing : E-Books, Apps & Co. ; [enhanced E-Books, Apps & Co.] (2014)
    Berlin [u.a.] :De Gruyter,
    Details
    UID:
    almafu_(DE-604)BV041145888
    Format: VI, 152 S. : , Ill., graph. Darst. ; , 280 mm x 210 mm.
    ISBN: 3-11-030354-X , 978-3-11-030354-4
    Series Statement: Akademie des Deutschen Buchhandels - Praxiswissen Verlag
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-11-030356-8
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-3-11-034114-0
    Language: German
    Subjects: Computer Science , General works
    RVK:
    AP 15961
    RVK:
    ST 350
    Keywords: Elektronisches Publizieren ; Produktentwicklung ; Elektronisches Publizieren ; Mobile Computing ; Mobile Telekommunikation
    URL: Inhaltstext
    URL: Inhaltsverzeichnis
    URL: Inhaltstext
    URL: Inhaltsverzeichnis
    Author information: Henzler, Harald
    Author information: Kern, Fabian
    Library Location Call Number Volume/Issue/Year Availability
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    FU Berlin get availability status
  • 5
    Online Resource
    Online Resource
    Mobile Publishing : E-Books, Apps & Co. (2013)
    Berlin ; : De Gruyter,
    Details
    UID:
    edocfu_9959243802202883
    Format: 1 online resource (160 p.)
    ISBN: 3-11-034114-X , 3-11-030356-6
    Series Statement: Akademie des Deutschen Buchhandels Praxiswissen Verlag
    Content: Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen.
    Content: The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.
    Note: Description based upon print version of record. , Frontmatter -- , Inhalt -- , Einleitung -- , 1 Das richtige Produkt entwickeln im digitalen Markt - Strategie und Methode -- , 2 Mobile Publishing - So entwickelt sich der Markt -- , 3 Mobile Publishing - Die Technologien zur Umsetzung -- , 4 Das richtige Produkt entwickeln - Das ist die Zielgruppe -- , 5 Das richtige Produkt entwickeln - Dieses Produkt will der Kunde -- , 6 Das richtige Produkt entwickeln - So erreiche ich den Kunden -- , 7 Das richtige Produkt entwickeln - So rechnet sich das -- , Literaturverzeichnis -- , Über die Autoren , Issued also in print. , English
    Additional Edition: ISBN 3-11-030354-X
    Additional Edition: ISBN 1-306-20544-1
    Language: German
    Subjects: General works
    RVK:
    AN 73000
    DOI: 10.1515/9783110303568
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    FU Berlin
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