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Format: 1 Online-Ressource (XIII, 182 Seiten) , Illustrationen

ISBN: 9783110762556 , 9783110762594

Note: Erscheint als Open Access bei De Gruyter

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-11-076241-9

Language: English

Subjects: Computer Science , Economics

Keywords: Geschäftsmodell ; Digitalisierung ; Plattform

DOI: 10.1515/9783110762556

URL: Volltext  (kostenfrei)

URL: Volltext  (kostenfrei)

URL: Inhaltsverzeichnis

UID:

Format: 1 online resource (XIII, 182 p.)

Edition: 1st ed.

ISBN: 3-11-076255-2

Content: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Note: Frontmatter -- , Preface -- , About the Authors -- , Contents -- , 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle -- , Part 1: Mastering the Power of Networks: Who is Creating Value? -- , 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models -- , 3 Digital Platforms: Unlocking the Power of Networks -- , Part 2: Reshaping Markets: How is Value Configured? -- , 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce -- , 5 “Social” at the Core of a Digital Busine -- , 6 Unlocking the Sharing Economy: Scaling Trust with Digital -- , Part 3: Capturing (and Locking) the Value: How Is Value Captured? -- , 7 Brokerage Model: Scaling with Fees on Marketplaces? -- , 8 The Magnitude of Subscription: Monetisation of “Everything-as-a-Service” -- , 9 “Free” is Not a Business Model: Business Models Behind Free -- , 10 Looking Forward: Is Winter Coming? -- , Appendices: Illustrative Case Studies -- , A The OLIO Case Study: A Social Enterprise App Tackling the “Chicken and Egg” Paradox -- , B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it? -- , C BlaBlaCar: Value Creation on a Digital Platform -- , D Hubspot: A Complex Subscription Model for Inbound Marketing -- , E AirBnB: Managing Trust and Safety on a Platform Business -- , List of Figures -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 3-11-076241-2

Language: English

Subjects: Economics

URL: Volltext  (kostenfrei)

URL: Volltext  (kostenfrei)

URL: Cover

UID:

Format: 1 Online-Ressource (182 p.)

ISBN: 9783110762556 , 9783110762419 , 9783110762594

Content: This book provides an overview of how digital players create, exchange and capture value thanks to digital technologies. It describes the key characteristics of various digital business models using different business archetypes. Each chapter is illustrated with examples or mini-case studies and also comprises a toolbox describing strategic tools, canvases and frameworks that help managers analyse a situation and formulate proactive solutions

Note: English

Language: Undetermined

URL: kostenfrei

UID:

Format: XIII, 182 Seiten , Illustrationen , 24 cm x 17 cm, 460 g

Edition: 1

ISBN: 9783110762419 , 3110762412

Series Statement: Business & Economics

Note: Erscheint auch als Online-Ausgabe 9783110762556 (ISBN) , Erscheint auch als Online-Ausgabe 9783110762594 (ISBN)

Language: English

Keywords: Geschäftsmodell ; Digitalisierung ; Plattform 〈Wirtschaft〉

URL: https://www.degruyter.com/isbn/9783110762419

UID:

Format: 1 online resource (XIII, 182 p.)

Edition: 1st ed.

ISBN: 3-11-076255-2

Content: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Note: Frontmatter -- , Preface -- , About the Authors -- , Contents -- , 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle -- , Part 1: Mastering the Power of Networks: Who is Creating Value? -- , 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models -- , 3 Digital Platforms: Unlocking the Power of Networks -- , Part 2: Reshaping Markets: How is Value Configured? -- , 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce -- , 5 “Social” at the Core of a Digital Busine -- , 6 Unlocking the Sharing Economy: Scaling Trust with Digital -- , Part 3: Capturing (and Locking) the Value: How Is Value Captured? -- , 7 Brokerage Model: Scaling with Fees on Marketplaces? -- , 8 The Magnitude of Subscription: Monetisation of “Everything-as-a-Service” -- , 9 “Free” is Not a Business Model: Business Models Behind Free -- , 10 Looking Forward: Is Winter Coming? -- , Appendices: Illustrative Case Studies -- , A The OLIO Case Study: A Social Enterprise App Tackling the “Chicken and Egg” Paradox -- , B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it? -- , C BlaBlaCar: Value Creation on a Digital Platform -- , D Hubspot: A Complex Subscription Model for Inbound Marketing -- , E AirBnB: Managing Trust and Safety on a Platform Business -- , List of Figures -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 3-11-076241-2

Language: English

UID:

Format: 1 online resource (XIII, 182 p.)

Edition: 1st ed.

ISBN: 3-11-076255-2

Content: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Note: Frontmatter -- , Preface -- , About the Authors -- , Contents -- , 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle -- , Part 1: Mastering the Power of Networks: Who is Creating Value? -- , 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models -- , 3 Digital Platforms: Unlocking the Power of Networks -- , Part 2: Reshaping Markets: How is Value Configured? -- , 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce -- , 5 “Social” at the Core of a Digital Busine -- , 6 Unlocking the Sharing Economy: Scaling Trust with Digital -- , Part 3: Capturing (and Locking) the Value: How Is Value Captured? -- , 7 Brokerage Model: Scaling with Fees on Marketplaces? -- , 8 The Magnitude of Subscription: Monetisation of “Everything-as-a-Service” -- , 9 “Free” is Not a Business Model: Business Models Behind Free -- , 10 Looking Forward: Is Winter Coming? -- , Appendices: Illustrative Case Studies -- , A The OLIO Case Study: A Social Enterprise App Tackling the “Chicken and Egg” Paradox -- , B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it? -- , C BlaBlaCar: Value Creation on a Digital Platform -- , D Hubspot: A Complex Subscription Model for Inbound Marketing -- , E AirBnB: Managing Trust and Safety on a Platform Business -- , List of Figures -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 3-11-076241-2

Language: English

UID:

Format: 1 online resource (XIII, 182 p.)

ISBN: 9783110762556 , 3110762552

Content: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Note: Frontmatter -- , Preface -- , About the Authors -- , Contents -- , 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle -- , Part 1: Mastering the Power of Networks: Who is Creating Value? -- , 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models -- , 3 Digital Platforms: Unlocking the Power of Networks -- , Part 2: Reshaping Markets: How is Value Configured? -- , 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce -- , 5 "Social" at the Core of a Digital Busine -- , 6 Unlocking the Sharing Economy: Scaling Trust with Digital -- , Part 3: Capturing (and Locking) the Value: How Is Value Captured? -- , 7 Brokerage Model: Scaling with Fees on Marketplaces? -- , 8 The Magnitude of Subscription: Monetisation of "Everything-as-a-Service" -- , 9 "Free" is Not a Business Model: Business Models Behind Free -- , 10 Looking Forward: Is Winter Coming? -- , Appendices: Illustrative Case Studies -- , A The OLIO Case Study: A Social Enterprise App Tackling the "Chicken and Egg" Paradox -- , B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it? -- , C BlaBlaCar: Value Creation on a Digital Platform -- , D Hubspot: A Complex Subscription Model for Inbound Marketing -- , E AirBnB: Managing Trust and Safety on a Platform Business -- , List of Figures -- , Index , In English.

Additional Edition: ISBN 9783110762594

Additional Edition: ISBN 9783110762419

Language: English

Keywords: Electronic books.

URL: Open Access

URL: Cover

URL: Click here to view book

URL: Click here to view book

UID:

Format: 1 online resource (XIII, 182 p.)

ISBN: 9783110762556 , 9783111175782

Content: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Note: Frontmatter -- , Preface -- , About the Authors -- , Contents -- , 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle -- , Part 1: Mastering the Power of Networks: Who is Creating Value? -- , 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models -- , 3 Digital Platforms: Unlocking the Power of Networks -- , Part 2: Reshaping Markets: How is Value Configured? -- , 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce -- , 5 "Social" at the Core of a Digital Business: Valuing Audience or the Community? -- , 6 Unlocking the Sharing Economy: Scaling Trust with Digital -- , Part 3: Capturing (and Locking) the Value: How Is Value Captured? -- , 7 Brokerage Model: Scaling with Fees on Marketplaces? -- , 8 The Magnitude of Subscription: Monetisation of "Everything-as-a-Service" -- , 9 "Free" is Not a Business Model: Business Models Behind Free -- , 10 Looking Forward: Is Winter Coming? -- , Appendices: Illustrative Case Studies -- , A The OLIO Case Study: A Social Enterprise App Tackling the "Chicken and Egg" Paradox -- , B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it? -- , C BlaBlaCar: Value Creation on a Digital Platform -- , D Hubspot: A Complex Subscription Model for Inbound Marketing -- , E AirBnB: Managing Trust and Safety on a Platform Business -- , List of Figures -- , Index , Issued also in print. , Mode of access: Internet via World Wide Web. , In English.

In: DG Plus DeG Package 2023 Part 1, De Gruyter, 9783111175782

In: EBOOK PACKAGE Business and Economics 2022 English, De Gruyter, 9783110992823

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Additional Edition: ISBN 9783110762594

Additional Edition: ISBN 9783110762419

Language: English

DOI: 10.1515/9783110762556

URL: Open Access

URL: Open Access

URL: Cover