Umfang:
X, 382 S.
,
Ill., graph. Darst
ISBN:
331908514X
,
9783319085142
Serie:
Media business and innovation
Inhalt:
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Anmerkung:
ForwardIntroduction -- Part I: Scholarship and Distinction -- Part II: Governance and Accountability -- Part III: Business and Economics -- Part IV: Products and Markets -- Part V: Leadership and Labour.
Weitere Ausg.:
Online-Ausg. Managing Media Firms and Industries Cham : Springer, 2016 ISBN 9783319085159
Weitere Ausg.:
Erscheint auch als Online-Ausgabe Managing media firms and industries Cham, Switzerland : Springer, 2016 ISBN 9783319085159
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
,
Allgemeines
Schlagwort(e):
Medienwirtschaft
;
Management
;
Management
;
Medienkonzern
;
Medienwirtschaft
;
Aufsatzsammlung
URL:
http://www.springer.com/de/book/9783319085142
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