Format:
VIII, 326 S
,
Ill., graph. Darst., Tab
,
18 cm
ISBN:
3423058358
,
3406367526
Series Statement:
dtv 5835
Note:
Literaturangaben
,
Enth. 12 Beitr.
Language:
German
Subjects:
Economics
Keywords:
Markenartikel
;
Marketing
Author information:
Batzer, Erich 1929-
Author information:
Dichtl, Erwin 1935-1997
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