Format:
XIII, 312 S
,
graph. Darst
,
24 cm
ISBN:
3478251605
Series Statement:
Redline Wirtschaft
Uniform Title:
Commitment-led marketing 〈dt.〉
Note:
Literaturangaben
Language:
German
Subjects:
Economics
Keywords:
Kaufverhalten
;
Markentreue
;
Kundenmanagement
;
Beziehungsmanagement
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