Umfang:
XIV, 197 S
,
Ill., graph. Darst
ISBN:
9781592134564
,
9781592134557
,
1592134556
,
1592134564
Anmerkung:
Includes bibliographical references and index
,
The whipping boy of American politics -- Campaign ads as information supplements -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the storyboard coding -- Appendix C: Data set and variables
Sprache:
Englisch
Schlagwort(e):
USA
;
Politische Werbung
;
Wahlkampf
;
Geschichte 2000-2004
;
USA Präsident
;
Präsidentenwahl
;
Politische Werbung
;
Wahlkampf
;
Geschichte 2000-2004
URL:
http://www.loc.gov/catdir/toc/ecip0720/2007022655.html
URL:
http://www.loc.gov/catdir/enhancements/fy0739/2007022655-b.html
Bookmarklink
