Format:
XVI, 362 S.
ISBN:
9780415643634
Series Statement:
Routledge companions
Note:
Enth. 20 Beitr
,
Includes bibliographical references and index
,
Why ethnic marketing?Introduction to ethnic marketing
,
Processes of ethnic cultural change, socialization and technology ; Models of culture change
,
Ethnic youth : parental style and consumer socialization
,
Ethnic minority consumers' responses to the web
,
Identity, space and ethnic entrepreneurship ; Emplaced ethnicity : the role of space(s) in ethnic marketing
,
Ethnic marketing, ethnic entrepreneurship and social innovation
,
The landscape of ethnic marketing in the UK
,
An ethnoconsumerist approach to hispanic small business' adoption of internet technology
,
Globalization, religion and materialism ; Rethinking religion and ethnicity at the nexus of globalization and consumer culture
,
Wanting things and needing affiliation : ethnic consumers and materialism
,
Market segmentation and targeting ; Demographics and ethnic minority lifestyles
,
Ethnic consumer decision making
,
Marketing financial services to the ethnic minority customers intekhab
,
Market segmentation by ethnicity : is it really feasible?
,
Advertising ; Multicultural advertising and ethnic minority consumers
,
Re-thinking the hispanic market : a call for reflexivity in advertising practice
,
Print advertising and asian-indian consumers
,
Ethical and public policy issues in ethnic marketing ; Revisiting ethnic marketing ethics
,
Ethnic marketing : public policy issues
Additional Edition:
ISBN 9780203080092
Language:
English
Subjects:
Economics
,
Philosophy
Keywords:
Marketing
;
Interkulturelles Management
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