Umfang:
Online-Ressource (664 p)
ISBN:
9781439847466
Inhalt:
""... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector."" 〈P〉-〈EM〉British Journal of Biomedical Science〈/P〉〈/EM〉
Anmerkung:
Description based upon print version of record
,
Front Cover; Contents; Preface; Author; Part I. The Healthcare Biotechnology Industry; Body; Chapter 1. Bioeconomy; Part II. Intellectual Property; Chapter 2. Intellectual Property Management; Chapter 3. Biolicensing; Part III. Funding; Chapter 4. Biofinance; Chapter 5. Biopartnering; Part IV. New Product; Chapter 6. Biodrug Research; Chapter 7. Biomanufacturing; Part V. Marketing; Chapter 8. Biomarketing Planning; Chapter 9. Biopromotion; Chapter 10. Biopricing; Chapter 11. Biosupply Chain; Chapter 12. Biobrand Life Cycle Management; Part VI. Running the Business
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Chapter 13. Biobusiness ModelsChapter 14. Biocompany Life Cycle; Appendices; Back Cover
Weitere Ausg.:
ISBN 9781439894125
Weitere Ausg.:
ISBN 9781439847466
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Healthcare Biotechnology : A Practical Guide
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
Volltext
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