Format:
Online-Ressource (316 p)
ISBN:
9780300115819
Content:
Intro -- Contents -- Preface -- Part I. Moving the Public -- 1 The Permanent Campaign: Why Does the President Go Public? -- 2 Presidential Persuasion: Does the Public Respond? Part I -- 3 Presidential Persuasion: Does the Public Respond?Part II-Ronald Reagan -- Part II The Messenger -- 4 Charisma and Personality: Does the Messenger Matter? -- 5 The Politics of Veneration: Do the People Defer? -- Part III The Message -- 6 Disseminating the Message: Can the President Focus the Public's Attention? -- 7 Framing the Message: Can the President Structure Choice? -- Part IV The Audience -- 8 Receiving the Message: Is Anyone Listening? -- 9 Accepting the Message: Can the President Overcome Predispositions? -- Part V Conclusion -- 10 Going Public in Perspective: What Should the President Do? -- Notes -- Index.
Note:
Description based upon print version of record
,
""Contents""; ""Preface""; ""Part I. Moving the Public""; ""1 The Permanent Campaign: Why Does the President Go Public?""; ""2 Presidential Persuasion: Does the Public Respond? Part I""; ""3 Presidential Persuasion: Does the Public Respond?Part II�Ronald Reagan""; ""Part II The Messenger""; ""4 Charisma and Personality: Does the Messenger Matter?""; ""5 The Politics of Veneration: Do the People Defer?""; ""Part III The Message""; ""6 Disseminating the Message: Can the President Focus the Public�s Attention?""; ""7 Framing the Message: Can the President Structure Choice?""
,
""Part IV The Audience""""8 Receiving the Message: Is Anyone Listening?""; ""9 Accepting the Message: Can the President Overcome Predispositions?""; ""Part V Conclusion""; ""10 Going Public in Perspective: What Should the President Do?""; ""Notes""; ""Index""
Additional Edition:
ISBN 9780300133622
Additional Edition:
ISBN 9780300115819
Additional Edition:
Print version On Deaf Ears : The Limits of the Bully Pulpit
Language:
English
Keywords:
Electronic books
URL:
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