Format:
1 Online-Ressource (174 pages)
Edition:
1st ed
ISBN:
9789086866281
Series Statement:
Innovation and Sustainability v.2
Content:
This book addresses the crucial question for innovative prospector companies of how to bridge the gap between exploration and exploitation. Whereas exploration deals with the search for new ideas and opportunities, exploitation is about incrementally moving the performance bar a little bit higher. Finding the right balance between exploration and exploitation is essential for the long term survival in today's highly dynamic business environments.In a cross-industry study of ten large, multinational prospector companies, which are world leaders in their respective industries, it was discovered that the 'industry clockspeed', the length between the subsequent product generations, plays an essential role in bridging this gap. The product generation life cycle (PGLC) typically ranged from just several months in short life cycle industries (SLCIs), such as electronics and the mobile phone industry, to (more than) 10 years in long life cycle industries (LLCIs), such as aerospace and pharmaceutics. Our data indicate that companies operating in SLCIs face major problems in maintaining the long term knowledge base of their firms, whereas companies in LLCIs tend to have problems in aligning their innovation strategy to the short term business needs. To investigate the dynamics of strategic alignment, in one of the LLCI companies, a multinational supplier of industrial components, a six-year longitudinal study was conducted. Here our data indicate that finding a funding structure that effectively balances exploration and exploitation, combined with regular structured feedback between the exploration and exploitation function is needed to maintain long term strategic alignment.CTOs and innovation managers can use this book by first establishing the industry clockspeed(s) in their respective industries or product range(s) and then benchmark their innovation
Content:
processes to those of the first class (SLCI or LLCI) prospector companies included in this book
Content:
Intro -- Innovation and Sustainability series -- Table of contents -- Preface -- 1. Introduction -- 2. Theoretical perspectives on strategy -- 2.1 Strategic management -- 2.2 The history of strategic management thought -- 2.3 Static versus dynamic strategy models -- 2.4 The two main theoretical perspectives on strategy -- 2.5 The industrial organization perspective -- 2.6 Competence perspective -- 2.7 The concept of strategic alignment -- 2.8 Concluding remarks -- 3. Study domain: innovation -- 3.1 The phenomenon of innovation -- 3.2 Innovation typologies -- 3.3 The R&D process -- 3.4 Barriers to innovation -- 3.5 Drivers of innovation -- 3.6 Best practices in innovation -- 3.7 Innovation strategy and the two perspectives on strategy -- 3.8 Analyzing strategic alignment in the case of innovation -- 3.9 Concluding remarks -- 4. Research design -- 4.1 The general conceptual framework -- 4.2 Overall research design -- 4.3 The cross-industry study -- 4.4 The longitudinal study -- 4.5 Concluding remarks -- 5. Cross-industry study results -- 5.1 Data collection and baseline description of the cross-industry companies -- 5.2 R&D Performance -- 5.3 Strategic alignment -- 5.4 R&D strategy -- 5.5 R&D competencies -- 5.6 R&D capabilities -- 5.7 R&D process -- 5.8 Methods to improve strategic alignment -- 5.9 Concluding remarks -- 6. Longitudinal study results -- 6.1 Baseline description -- 6.2 Study sample, reliability and validity -- 6.3 Comparison of R&D and BU/headquarters assessments -- 6.4 Factors related to strategic alignment (external fit) -- 6.5 The longitudinal analyses -- 6.6 Concluding remarks -- 7. Discussion and conclusions -- 7.1 The cross-industry study -- 7.2 The longitudinal study -- 7.3 General conclusion -- 7.4 Implications for innovation management -- 7.5 Concluding remarks -- References -- Appendices
Content:
Appendix A. General questions in the cross-industry study -- Appendix B. Cross-industry survey questionnaire I -- Appendix C. Cross-industry survey questionnaire II -- Appendix D. Longitudinal survey questionnaire -- Appendix E. terms used in the research questionnaires -- About the author
Additional Edition:
ISBN 9789086860562
Additional Edition:
Erscheint auch als Druck-Ausgabe Fortuin, Frances Strategic alignment of innovation to business : Balancing technology and markets in technology-based industries Wageningen : Wageningen Academic Publishers,c2007 ISBN 9789086860562
Language:
English
URL:
Volltext
(lizenzpflichtig)
URL:
Volltext
(lizenzpflichtig)
Bookmarklink
