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Dirección de marketing (2001)

Kotler, Philip [Verfasser] 1931-

Naucalpan de Juárez : Pearson Educación

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UID:

b3kat_BV023530920

Format: Getr. Zählung , Ill., graph. Darst.

Edition: Ed. del milenio, 10. ed.

ISBN: 9684444222 , 9702601215

Uniform Title: Marketing management

Note: Aus dem Engl. übers.

Language: Spanish

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Management ; Marketing ; Marketingmanagement ; Marketingmanagement ; CD-ROM ; Marktanalyse ; Marketing-Mix ; Marktforschung ; Einführung ; Lehrbuch ; Konferenzschrift

Author information: Kotler, Philip 1931-

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