Umfang:
Online-Ressource (1 online resource (xxii, 552 p.))
Ausgabe:
Online-Ausg.
ISBN:
0080569439
,
9780080569437
,
9780080450803
,
0080450806
Inhalt:
Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing
Anmerkung:
Includes bibliographical references and index
,
Description based on print version record
,
Front Cover; Handbook of Hospitality Marketing Management; Copyright Page; Contents; Preface; List of Contributors; Part One Hospitality Marketing Concepts; Chapter 1 Marketing hospitality and tourism experiences; Chapter 2 Socially responsible hospitality and tourism marketing; Chapter 3 Hospitality marketing mix and service marketing principles; Part Two Hospitality Marketing Functions and Strategies; Chapter 4 Branding, brand equity, and brand extensions; Chapter 5 Relationship and loyalty marketing; Chapter 6 Advertising, public relations and crisis management
,
Chapter 7 Distribution channels and e-commerceChapter 8 Service quality and business performance; Part Three Hospitality Consumer Behavior; Chapter 9 Motivations, attitudes, and beliefs; Chapter 10 Travelers' information search behavior; Chapter 11 Customer satisfaction, service failure, and service recovery; Chapter 12 Experiential consumption: Affect - emotions - hedonism; Chapter 13 Psychology of pricing: A review and suggestions; Part Four Destination Marketing; Chapter 14 Destination branding and marketing: The role of marketing organizations
,
Chapter 15 Push-pull dynamics in travel decisionsChapter 16 Group decision making; Part Five Special Topics; Chapter 17 Internal marketing; Chapter 18 Strategic alliances; Chapter 19 Research on the casino industry; Index;
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Handbook of hospitality marketing management
Sprache:
Englisch
Schlagwort(e):
Gastgewerbe
;
Marketingmanagement
URL:
Volltext
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