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  • 1
    Online Resource
    Online Resource
    Internal marketing : tools and concepts for customer-focused management (2004)
    Amsterdam : Elsevier Butterworth-Heinemann
    Details
    UID:
    gbv_1651347131
    Format: 1 Online-Ressource (x, 299 Seiten)
    ISBN: 9780750648387 , 0750648384 , 9786611021870 , 6611021876 , 0080509037 , 9780080509037
    Content: Section I: Internal marketing theory -- What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications -- Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC)
    Content: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
    Note: Published in association with The Chartered Institute of Marketing. - Includes bibliographical references and index
    Language: English
    Keywords: Electronic books
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    UB Potsdam
  • 2
    Online Resource
    Online Resource
    Internal marketing : the tools and concepts for change (2002)
    Oxford :Butterworth-Heinemann,
    Details
    UID:
    edocfu_9961557173702883
    Format: 1 online resource (320 p.)
    Edition: 1st edition
    ISBN: 1-138-17766-0 , 1-136-39458-3 , 1-281-02187-3 , 9786611021870 , 0-08-050903-7
    Content: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to
    Note: Published in association with The Chartered Institute of Marketing. , ""Internal Marketing Tools and concepts for customer-focused management""; ""Copyright""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""Section I Internal Marketing Theory""; ""Chapter 1 What is internal marketing?""; ""Chapter 2 Models of internal marketing: how internal marketing works""; ""Chapter 3 The tools of internal marketing""; ""Chapter 4 Internal marketing and human resource management""; ""Chapter 5 A framework for empowering employees""; ""Section II Internal Marketing Applications""; ""Chapter 6 Total quality management (TQM) and internal marketing"" , ""Chapter 7 Innovation and internal marketing""""Chapter 8 Knowledge management, learning and internal marketing""; ""Section III: Internal Marketing Case Studies""; ""Case Study 1 Atlantic Richfield Company: using internal marketing to implement change""; ""Case Study 2 Aydlotte & Cartwright Inc.: reward and recognize your employees""; ""Case Study 3 Barclays Card Services (BCS): getting employees to live the brand""; ""Case Study 4 Barnardo�s: enhancing corporate identity through internal marketing"" , ""Case Study 5 Boatmen Trust Company: creating success through internal network relationships""""Case Study 6 CSX: appreciating the cost�benefit trade-off for employee change""; ""Case Study 7 Eastman Chemical Company: implementing TQM through internal market focus""; ""Case Study 8 First Union: designing and using employee segmentation""; ""Case Study 9 GTE Supply: developing and running an internal survey instrument""; ""Case Study 10 Lutherhan Brotherhood: building skills and competencies through internal marketing"" , ""Case Study 11 Midland Bank: improving customer service through internal marketing""""Case Study 12 Nations Bank: using external marketing as part of the internal marketing programme""; ""Case Study 13 Norwich Union: improving effciency through internal customer management""; ""Case Study 14 Provena: improving service quality in the healthcare environment""; ""Case Study 15 St Luke�s Hospital: the role of internal marketing in implementing a knowledge-based system""; ""Case Study 16 Terminix International: using internal marketing to energize the company"" , ""Case Study 17 Thomas Cook: developing internal customer orientation in the purchasing function""""Case Study 18 TMC: structuring the internal marketing process""; ""Index"" , English
    Additional Edition: ISBN 0-7506-4838-4
    Additional Edition: ISBN 0-585-45920-7
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    FU Berlin
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