Format:
Online-Ressource (xix, 183 p)
,
ill
,
24 cm
Edition:
1st ed
Edition:
Online-Ausg. Amsterdam Elsevier Science & Technology 2009 Electronic reproduction; Mode of access: World Wide Web
ISBN:
9781136401169
,
9781281077066
,
0750682329
,
008055458X
,
9780750682329
,
9780080554587
Content:
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism
Content:
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism
Note:
Includes index
,
Includes bibliographical references and index
,
Cover; Gay and Lesbian Tourism: The Essential Guide for Marketing; Copyright; Contents; Foreword; Acknowledgements; Introduction; CHAPTER 1 The rise in gay and lesbian tourism, nothing short of historic; CHAPTER 2 Terminology: getting it straight; CHAPTER 3 The economic power of gay tourism: it is about good business not a political or social statement; CHAPTER 4 Building stakeholder support: don't go it alone; CHAPTER 5 Best practices in gay and lesbian tourism marketing; CHAPTER 6 How do you know if you are gay-friendly?; CHAPTER 7 International, group, meeting and convention and corporate
,
CHAPTER 8 Gay sports: an international marketing toolCHAPTER 9 The future; Appendix A: The commercial closet; Appendix B: A list of GLBT organizations, meetings, conventions, sporting, religious and human rights groups; Index
,
Electronic reproduction; Mode of access: World Wide Web
Additional Edition:
Erscheint auch als Druck-Ausgabe Gay and Lesbian Tourism The Essential Guide for Marketing
Language:
English
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
Bookmarklink
