UID:
almafu_9961089643302883
Umfang:
1 online resource (xviii, 478 pages) :
,
illustrations (some color).
ISBN:
9780081017449
,
0081017448
Serie:
Woodhead Publishing Series in Food Science, Technology and Nutrition
Inhalt:
This book discusses emerging consumer research methodologies and their innovative application, including immersive techniques, virtual reality, health-related Issues in consumer science, physiological measurements within the context of consumer research, and study design for specific populations.
Anmerkung:
pt. 1. Doing consumer research -- pt. 2. Health-related issues -- pt. 3. Psychological and physiological measurements -- pt. 4. Designing studies for specific populations -- pt. 5. Consumer research with non-food products.
Weitere Ausg.:
ISBN 9780081017432
Weitere Ausg.:
ISBN 008101743X
Sprache:
Englisch
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