Format:
Online Ressource
Edition:
Online-Ausg.
ISBN:
0123814189
,
9780123814180
,
1282738062
,
9781282738065
Content:
Introduction: The Persona Lifecycle -- Phase 1: Planning a Persona Effort -- Phase 2: Creating Personas -- Phase 3: Launching and Communicating Personas -- Phase 4: Using Personas -- Phase 5: ROI and Reuse of Personas -- Conclusion
Content:
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
Note:
Description based on print version record
,
Front Cover; The Essential Persona Lifecycle; Copyright Page; Contents; About the Authors; CHAPTER 1 What are personas?; Introduction; Why a persona lifecycle?; Why another persona lifecycle book?; What additional materials will I find in the original persona lifecycle book?; CHAPTER 2 The five phases of the persona lifecycle; Introduction; The persona lifecycle encourages and supports user-centered design; CHAPTER 3 Persona family planning; What is family planning for personas?; Organizational introspection: Are personas right for your project?; Step 1. Build a core team
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Step 2. Identify goalsStep 3. Create an action plan; Step 4. Get your hands on some data; Get ready for conception and gestation!; CHAPTER 4 Persona conception and gestation; What is the conception and gestation process for personas?; The six-step conception and gestation process; How long does the conception and gestation process take?; How many personas should you create?; Persona conception: Steps 1, 2, and 3; Persona gestation: Steps 4, 5, and 6; How to know you are ready for birth and maturation; Summary; CHAPTER 5 Persona birth and maturation; What is birth and maturation for personas?
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Step 1. Prepare for birth and beyondStep 2. Birth; Step 3. Maturation; Persona artifacts (the what and how of communicating your personas); If you are a consultant; Summary; CHAPTER 6 Persona adulthood; What is adulthood for personas?; What to expect during persona adulthood; Job 1: Help your personas settle in; Start with the basics: Invite personas into your offices and into your meetings; Plan, design, evaluate, release: How to use personas during the stages of product development; Stage 1. Use personas to plan your product; Stage 2. Use personas to explore design solutions
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Use personas to help you explore visual design solutionsAdult personas and developers; Stage 3. Use personas to evaluate your solutions; Stage 4. Use personas to support the release of your product; Transitioning into lifetime achievement, reuse, and retirement; Summary; CHAPTER 7 Persona lifetime achievement, reuse, and retirement; What are lifetime achievement, reuse, and retirement for personas?; Step 1. Measure the return on investment of your persona effort; Step 2. Decide how to manage the transition to the next project; Summary; APPENDIX A: Ad hoc persona example
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Company: ACME professional association for CPAsGary getting started; Meet gary; APPENDIX B: Data-driven persona example; Description; Tanner's goals and desires; What does Tanner want from G4kids.com?; Tanner's computer and internet usage; Research report references; APPENDIX C: Case study: G4K (games 4 kids) kids' web portal; Introduction; G4K persona family planning; The G4K persona team find some much needed data free web-based data sources; G4K persona conception and gestation; Identifying factoids and transferring them to sticky notes; Assimiliating factoids
,
Identifying subcategories of users and creating skeletons
Additional Edition:
ISBN 0123814189
Additional Edition:
ISBN 1282738062
Additional Edition:
Erscheint auch als Druck-Ausgabe Pruitt, John Essential persona lifecycle San Francisco, Calif : Morgan Kaufmann ; Oxford : Elsevier Science [distributor], 2010
Language:
English
Keywords:
Marktforschung
;
Marktsegmentierung
;
Zielgruppe
;
Methode
;
Produktmanagement
;
Produktinnovation
;
Electronic books
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